Features a wide range of games, gadgets, toys and board games for kids and the whole family. Party items and toys are featured as well in their own category.

Each product has its own description page which includes its price, the age range that particular toy is recommended for and a basic description of how the game or toy works. Prices are expressed in pounds and the checkout procedure is straightforward and simple. Images that allow you to zoom in on the products are also available. Ratings are available for each product, along with reviews that can give you a general idea of other users’ experience with that toy, game or gadget.