As a marketer, there are a few goals you should try to hit to achieve an attractive and effective advertisement. Shoot for an ad...

For a webmaster worth his or her salt a good directory is priceless - the more so if it happens to be free for usage. Unfortunately, most directories charge for inclusion, while delivering little or any real value. And of course, of those sites that are listed as "free" either present little reason to list with them or require reciprocal links. The problem with reciprocal links is that they are a violation of Google TOS, and that can result in blacklisting which is the exact opposite of what a webmaster wants.

If you're looking for a way to get a hand up over your local competitors, local link building is the way to go. Many people are overlooking it in their internet marketing strategies, and it can easily be much more rewarding than simply focusing all of your efforts on general link building. Localization is starting to play a bigger and bigger role in search engine result pages as well as other GPS enabled services on mobile devices.