Business Directory: Human-Curated, Trusted Since 2009
List your business in a business directory with academic origins. 100% human-edited.
List your business in a business directory with academic origins. 100% human-edited.
In 2025, 48.9% of the global population used the Internet to search for local businesses. Half of the searches were performed using mobile devices.
Your listing will look great on any device. Moreover, every listing benefits from a Google Maps location, and with 100% valid structured data, there's a significantly higher rate of potential leads
Hand-picked and verified businesses are marked with a green "VERIFIED" label.
The badge tells visitors that a real editor checked the business, which makes the listing easier to trust.
Add a full description, images, a phone number and more.
We've connected businesses with customers since 2009.
Featured on Wikipedia, a nod to our reputation. ❤️
Every listing gets an honest, independent review.
Every one of our 761 categories has its own description, written from a subject-matter angle with references you can verify. The health and fitness section, for example, cites the WHO's 2020 physical-activity guidelines and peer-reviewed studies rather than generic filler.
A person reads and reviews every listing. Our reviews are led by editorial director Robert Gombos, PhD (atilagombos.com), who weighs what an outside search turns up, good and bad, so it reflects real reputation rather than a paid blurb. Read a sample review.
Four steps, from submission to a live business directory listing.
Browse our categories and pick the one that best fits your website.
Add your business details and photos, then pay the editorial fee.
Our editors review your site by hand before it's approved.
Your business gets Google Maps, structured data and a dedicated page.
When you submit your website to us, our editors review it personally and place it in the most relevant category, so the right audience can find it.
You get a dedicated listing page built around the details you provide, so potential customers can see your business clearly. It's a straightforward way to give your site a more complete presence online.
A listing on an established business directory adds weight to your brand and supports your SEO. Because the directory is split into categories and subcategories down to fairly niche markets, your site sits in front of a focused audience, which tends to bring better-quality leads.
Great value
They provide great support and we can see positive starting to show up in our reports within a couple weeks after submission.
Highly recommended directory!
Highly recommended directory for reputation and human-made inputs. Thank you very much for the exposure.
On behalf of my clients
On behalf of my clients, I've been suggesting websites to this directory since 2015. The SEO results were always positive.
An Excellent directory
An excellent directory service, the commercial proposal is very valid and the possibilities of updating / upgrading are, of quality.
Business directories help keep your NAP (Name, Address, Phone Number) consistent, which matters a lot for local SEO. Each one gives you a public listing where your contact details appear exactly as they should.
Consistent NAP information across multiple listings improves search rankings and builds consumer trust.
NAP and Local SEO
Consistent NAP details are a big part of local Search Engine Optimization (SEO). Google and other search engines use them to judge whether a business is genuine and reliable.
When those details line up across different sites, your local rankings improve and customers have an easier time finding you.
We maintain all seven required data points for every business listing
Beyond a full profile, the listing is built to bring you leads that have a real chance of converting.
Importance for local SEO
A business listing in online directories improves your visibility and strengthens local SEO, giving local customers more ways to find you.
Jasmine Directory was created in 2009 by the Department of Computer Science at Middlesex University, London, and the Budapest University of Technology and Economics. Atila Robert Gombos, PhD, was a co-founder, along with András Pécsi.
The project uses methods like path learning, similarity analysis, intelligent stopping criteria, and URL filtering. Together they help place each site in the right category across all 761 categories.
The result is a directory where listings sit in the right category and searches return relevant matches, without much dead or outdated clutter to sort through.
The submission process is simple. You enter your website URL, choose a plan (annual or one-time fee), add your listing details, and pay through Stripe or PayPal.
To keep quality up, we monitor listings, clear out dead links every week, and run security and traffic checks. Every listing detail is monitored continuously and refreshed each quarter, so the data stays up to date. We also watch each submitted business URL, and if a listing drifts from what was approved and the inconsistency persists, we remove it. The editorial review is strict: we rewrite descriptions when they need to be more neutral or accurate.
Most submissions are reviewed within one or two business days. If your site doesn't meet the criteria, we tell you why and give you a chance to revise it. We don't reject sites silently or keep fees without explaining.
Jasmine Directory can help your SEO through curated listings in defined niches like home improvement, business, and law. The backlinks come with real editorial context, which search engines tend to value more than automated directory links.
The same classification techniques the directory uses (path learning, similarity analysis, intelligent stopping criteria, and URL filtration) are documented in peer-reviewed research: Kaur, Singh, Geetha and Cheng, "IHWC: intelligent hidden web crawler for harvesting data in urban domains," in Springer Nature's "Complex & Intelligent Systems" (2023), DOI: 10.1007/s40747-021-00471-1. The paper applies them to real estate and environmental data.
That shows the method holds up beyond commercial use, as a tool for research and structured-data work.
Jasmine Directory pairs editorial authority with pricing most people can afford, which isn't common among web directories.
In practice that means weekly monitoring of every listing, removing dead links, and security audits to keep the content clean.
The pricing works for startups, small business owners, and SEO agencies alike, which fits what we're after: supporting businesses of any size.
Startups need visibility that works without costing a fortune. A new business gets the same backlinks and editorial exposure as an established one, at the same price.
Submission is simple, with Stripe and PayPal as payment options. You pay once, so there are no recurring costs to track while you're trying to grow.
Our editors will also tidy up your description at no extra cost, so it reads well. With placement in the right niche category, the directory is a solid first step for a young company building a reputation.
What sets Jasmine Directory apart is its academic background and a methodical approach to indexing. Unlike automated directories, every listing is reviewed by hand against strict quality standards.
The editorial fee is reasonable and the domain has real authority behind it. Algorithms developed with Middlesex University and the Budapest University of Technology help with search relevance and getting each site into the right category.
Listings are permanent, there are no recurring fees, and support is there when business owners need it. The whole setup is built for the long term rather than a quick sale.
What you need to know about listing in a human-curated business directory: how submission works, what it costs, and what our editors actually do.
A business directory is a categorised list of companies and their websites, organised so people can find and check businesses by type or area. The difference with a curated one like Jasmine Directory is that an editor reviews every entry before it's published, so the list stays useful instead of filling up with whatever gets submitted.
Pick the category that fits your site best and use the Submit link in the top menu. After payment you send us the URL, a short factual description, your chosen category and any deep links you want included. An editor then reviews the site and, if it fits, adds it to the directory.
It isn't free. There's a one-time editorial review fee of $79, with no renewals or recurring charges, and the listing then stays up permanently. The fee pays for a human editor to review your site. If it doesn't meet our guidelines and we can't list it, the review fee is refunded.
Most directories accept anything automatically, which is why so many fill up with dead links and spam. Here, an editor reads every submission and decides whether it belongs; about 90% of what's in the directory was added by hand. Jasmine has worked this way since 2009, and the approach goes back to its academic roots at Middlesex University London and the Budapest University of Technology.
Inclusion isn't guaranteed. Editors check every submission against the guidelines, and a site that doesn't meet them won't be listed. In that case the review fee is refunded, so you're not paying for a listing you don't get.
A listing puts your site on a long-established, manually curated domain, in a category next to other relevant sites, which can bring referral traffic and a quality signal. What it won't do is guarantee rankings, and anyone promising that is overselling it. The value comes from relevance and curation, so a few good listings beat dozens of low-quality ones.
The directory spans 761 categories and more than 9,400 listings, from business and finance to technology, health, home and garden, law firms, travel, and regional sections for the UK, US and Canada. Any legitimate site that fits one of those categories can be submitted, and each one is assessed for relevance and quality before it goes live.
Use your site's official name rather than a slogan, and keep the description factual. Skip superlatives like "best" or "leading" and anything that tells people to click, buy or call. Describe what someone will actually find on your site, and say if you only serve a specific region. Promotional or spammy entries get rejected, so a plain, honest description has a much better chance of being accepted.
Yes, and you don't need to email anyone to edit. Every listing has its own edit link, and the listing page carries an Edit button that lets you update your details yourself. Removing a listing has a quick ownership check, so no one else can take yours down.
Yes. SEO agencies and anyone submitting several sites get volume-based discounts, and the rate improves the more sites you send for review. If you manage listings for multiple clients, get in touch and we'll work out the pricing with you.