A one-stop penny auction shop for a vast array of items including electronics, home and garden tools, gift cards, sports and recreation items, gourmet foods and gifts, jewelery and fashion items, holiday savings and more. It also offers games such as treasure cove, big game fishing and deal wheel where players can earn bids through playing. Every time a shopper places a bid, the timer is added 10 to 20 seconds to allow other interested bidders to challenge the price. No one else is allowed to bid when the time reaches zero. Whenever a customer places a bid, he is given an option to purchase the item at a subsidized price using the 'buy now' feature.