An online penny auction site specializing in brand new electronics and accessories. It collects a vast array of items including mobile phones, earphones, game packs, software, apps, gift vouchers and bundles. All their auctions start at RM 0. Customers can place bids in two ways, either using their online accounts or through text messages on their mobile phones. Every bid increases the item price by RM 0.1, while the countdown resets whenever a new bid is placed. The last person to bid when the countdown stops wins the auction and pays the current bid price of the item.