The firm serves as a global community of senior brand and agency marketer. The community's chief role is to hold major events and publish daily content for marketers, including the iMedia Agency and Brand Summits.

The homepage features a cover story that takes a large part of the upper section. Scrolling downwards, the site contains many articles on different subjects and it can be a bit overwhelming trying to navigate to your desired content.

The structure is not identifiable at first glance. The call-to-action and social media buttons are strategically positioned to capture the reader's attention.

The website is focusing on bringing together online marketers in interactive global summits. It also features a collection of informative marketing blog posts and articles.

The website seeks to educate marketers through many online-based channels, all of which have been passed by online marketing experts.

The idea of holding global summits is to learn from combining ideas. Ideally, the website has been designed to provide information to would-be marketing professionals through sharing of ideas by a panel of professionals.