When you have decided to go through the Search Engine Optimization technique in order to improve the efficiency of your website throughout the World Wide Web, then it would be better to go through the inbound link analysis as an SEO initiative. If you go through the link audit, it would probably provide you with the opportunity to identify the strongest, weakest and riskiest links those present in your site. It would be more helpful to get an idea about the content that attracted the links along with the domains linking to the website.
If you consider about the link audit, it doesn’t only provide the opportunity to drive out the future links with more effort and also to uncover number of issues related to SEO. This is because, those technical problems play major role in degrading the efficiency of website in terms of SEO. There are many inbound link analysis ways available to uncover the hidden SEO dangers of a website and are,
- 404 error
When you go through the inbound link analysis of all your links, then you would probably encounter with 404 error in an efficient way. Even though you have more links leading to the page, a 404 error would make it as merely waste thing. This is because, the links lead to the page that couldn’t be resolved and hence there are no beneficial things you can get from those links. You can resolve this error by getting through the 301 redirect.
- Isolated assets
At the time of link audit, you would probably come across the isolated assets including domains, sub domains, files and pages those have been forgotten one and merely wasting search power options. Even though these links are banished one with SEO world, they can provide efficient search power options sometimes. But, when these pages are left over the online campaigns and left behind at the time of redesign, they would probably never influence the pages or root domains.
- Examine duplicate contents and canonical problems
If you have designed the site with different URLs redirected to the same content, then there will not be any use. This is because of the conflicts you get with the site and also there is nothing happened with the page ranking too. There are also some situations, in which you are in need to come across numerous inbound links in order those have been split across canonical and non-canonical versions those are available for the particular content. This would probably lead to the duplicate pages and hence the quality of SEO will be dropped for the website.
- Go through the security concerns and re purposing format
If you go through the links those are attracted by the top contents, then you would probably get the passion to know about the type and source of content in order to make yours as the best. In that case, it is necessary to make the files as optimized one in order to get rid of the problematic situations. Apart from that, the links are necessary to be in a useful way by influencing other pages of the website along with the efficient capability to use in a better manner.
If you find any content along with more inbound links those are useful one with problematic file format, then it would be better to re-purpose the contents of the page in order to optimize it as the best one along with user efficiency. This would probably lead to the way for building out the links as best along with the increase in influencing links for redirected to the web pages.
- Lack of link influence with redirects or weak pages
When you go through the inbound link analysis, you would probably come up with the pages those have good reputation and are treated as the powerful pages. But, in most of the cases these pages are usually not noticed by the people and hence they would probably influence to weak pages or redirect to some other pages those are not useful. It would be better to rectify this issue in order to get more link authority to site SEO wise.
- Domain strategy and Private networks
It is also necessary to rectify the problems related to the private networks connected to the links along with the domain consideration.