5 Simple Ways To Market Your Business Online

Marketing a business can be difficult. We’ve heard it time and time again. A new upstart business has fallen short trying to market. It’s a tough and competitive world for the entrepreneur. You’re constantly fighting to prove yourself and your business to the world. This makes marketing an extremely challenging endeavor. However, there are a few different things you can do to push your business out there and generate some attention. We’re going to be taking a look at the top five simplest ways you can market your business.

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How to Increase a Website’s Domain Authority?

Created by Moz, Domain authority seems to dictate a big percentage of the progress of one’s website. This is one of the most important factors in SEO. That is, the higher your DA is, the more traffic you will get and eventually a higher ranking.

Since this is one of the major factors of better internet presence, I’m sure you are wondering if you can change your DA. The answer is yes. That is why, in this article, we are going to discuss in detail the different ways you can improve your DA and get more traffic. Let’s first understand a few basic facts before we can proceed.

The determination of Domain authority is actually based on a number of different factors. However, one of the major factors is the number of backlinks that point to your website and how authoritative those websites are.

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Several Strategies to Increase Your Blog’s Traffic in 2017-2018

Most blogs thrive on traffic. Most people who set up blogs intent to attract as much traffic as possible to their blogs for various reasons. It could be for monetary purposes or just to ensure that the information they are offering reaches as many people as possible. Be that as I may, attracting traffic to your blog is not a walk in the park. It’s a process that requires strategy, patience, and dedication. Let’s look at some of the most effective strategies that will attract the most traffic to your blog come 2018.

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The Ultimate Importance of SEO for Business in 2017 – 2018

Charles Buxton said that in life, as in chess, forethought wins. Those who think ahead are the ones who’ll be prepared to deal with or handle whatever comes their way. If you have any online business, then it’s safe to assume that traffic is very important to you. SEO (Search Engine Optimization) is vital if your business is to survive and thrive online. Most businesses have realized this for a while now and have implemented measures to ensure that they are not left behind.

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The Value of SEO in 2018

2017 is almost gone, and 2018 is around the corner. The internet is where everything is happening today, and where everything will be happening tomorrow. Enterprises have realized this and that’s why SEO is more important than ever; its value increments with every passing minute. The internet and its technologies are far from a maturity stage and that’s why securing a place online is more important today than it’ll be tomorrow. Once 2018 is here, you’ll find yourself left behind, lost, confused, and alone if you are not familiar with the subsequent SEO trends.

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What Is The Hummingbird Update?

Google released a Hummingbird update in September and nobody noticed until they announced it in October.

Interestingly, this is also the first time since 2001 that the search algorithm has changed so dramatically. Hummingbird is an evolved form of the previous algorithm and the goal for Google is to return much better results to its users that are relevant and useful. The name Hummingbird was chosen because this update is supposed to be, “precise and fast”.

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Become A Power User And Get Your Content Noticed

Whether you want to promote your own blog, website, or work at an agency and want to boost a clients web hits, there are a number of avenues you can go down.

One is some good old fashioned PR. Do something different and tell the press all about it. A tactic a number of UK companies apply is to do some research and publish the results. Headlines such as “68% of business leaders prefer Twitter over Facebook as a marketing tool”are bound to get a number of technology news sites publishing your content.

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Build The Authority Of Your Website

Panda, Penguin, EMD update and all of their versions and other little helpers have come to life because Google got tired of the webmasters trying to outsmart their algorithm and game the system for their own benefit. Sure, the benefit of whatever sort id the reason for the existence of almost every website out there, but those who provide a great user experience and are a valuable resource to their visitors while they’re trying to achieve the ‘benefit’ for themselves are the welcomed players, and Google is, should and will cherish them.

That is, in theory. In reality, we have seen many good websites tank because one or more segments of their on or off page optimization didn’t please the guys in Google. It becomes more and more clear that the only way to half-secure your online business, if it’s mostly based on getting website visitors from search engines, is to build websites that send high authority signals and that can’t be seen as manipulative in any way. The good news is: it’s doable; the bad news – it can’t be done quickly.

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The Word-Count Balancing Game-How To Make Sure Your Content Is Not Too Short Or Too Long

When it doubt, its always best to keep your online content limited to between 300 and 500 words. This would generally be around one full page of content in a word processor, and its the preferred length of an article for online readers. Why? Because its easy to get through. It allows the author to provide a valid case for their writing without rambling, and it allows the reader to get through the entire article without having to take breaks.

If youre writing online articles with the hopes of increasing your search engine optimization, youll want to try and generate articles that are around 500 words in length. This allows you to add in the relevant amount of keywords in a natural way. If you write an article with less than 500 words, youre not going to optimize the content correctly with the right keywords.

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4 Key Dangers Of Google’s Penguin 2.0 Update

Since the beginning of 2013, the search engine optimisation industry has been preparing itself for a new update to Google’s Penguin algorithm. Like all updates, it’s difficult to know what to expect, but Matt Cutts at Google has hinted at a few likely changes. Here are the four danger zones to watch out for.

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