In a world where attention spans are shorter than ever, video has emerged as the content format that captures and retains audience interest most effectively. But what exactly makes video marketing so powerful for businesses? This article will explore the concrete advantages of online marketing videos, with a particular focus on measurable return on investment (ROI).

Video marketing isn’t just about creating visually appealing content—it’s about driving real business results. When implemented strategically, video content can significantly impact your bottom line through increased engagement, higher conversion rates, and improved brand recall.

The numbers speak for themselves. According to a study highlighted in What Are The Advantages Of Marketing With Online Videos, businesses using video marketing see 66% more qualified leads per year and a 54% increase in brand awareness. These aren’t just vanity metrics—they translate directly to revenue growth.

But understanding video marketing ROI requires looking beyond simple view counts. The true value lies in tracking how video content influences the customer journey from awareness to purchase. Modern analytics tools now allow marketers to measure video performance across multiple dimensions:

• Engagement metrics (watch time, completion rate, interaction)
• Conversion impact (click-through rates, form completions)
• Revenue attribution (direct sales influenced by video content)
• Brand lift metrics (recall, sentiment, consideration)

For small businesses especially, video marketing offers an accessible way to compete with larger competitors. You don’t need Hollywood-level production values to create effective video content. What matters most is creating videos that resonate with your specific audience and serve clear business objectives.

As we explore the various advantages of online marketing videos throughout this article, we’ll focus on practical, workable insights that can help you improve your video marketing ROI. Whether you’re just getting started with video or looking to make better your existing strategy, you’ll find valuable guidance for every stage of your video marketing journey.

Video SEO Optimization Techniques

Search Engine Optimization (SEO) isn’t just for text-based content anymore. Video SEO has become an needed component of any comprehensive digital marketing strategy. When properly optimized, videos can dramatically improve your visibility in search results and drive notable organic traffic to your website.

Let’s start with the basics: Google and other search engines can’t “watch” your videos to understand their content. Instead, they rely on metadata, context, and user engagement signals to determine relevance and quality. This means you need to be deliberate about how you structure and present your video content.

Here are the fundamental video SEO optimization techniques every marketer should implement:

Keyword Research and Implementation

Just like traditional SEO, video optimization starts with understanding what your audience is searching for. Use tools like Google Keyword Planner, YouTube’s search suggestions, or specialized video keyword research tools to identify relevant terms with decent search volume and manageable competition.

Once you’ve identified your target keywords, incorporate them naturally in these key places:

• Video file name (before uploading)
• Video title (front-load with primary keywords)
• Video description (include keywords in the first 1-2 sentences)
• Tags (on platforms that support them)
• Closed captions and transcripts

Creating Compelling Thumbnails

Thumbnails function as the “book cover” for your video content. A compelling thumbnail can dramatically increase click-through rates from search results. Custom thumbnails that feature clear, high-contrast images with minimal text consistently outperform auto-generated options.

Transcript and Closed Caption Optimization

Search engines can’t watch your videos, but they can read transcripts and closed captions. Adding accurate, keyword-rich transcripts provides search engines with crawlable text that helps them understand and properly index your video content.

Beyond SEO benefits, transcripts and captions also:

• Make your content accessible to deaf and hard-of-hearing viewers
• Improve comprehension for non-native language speakers
• Allow viewers to consume your content in sound-sensitive environments
• Provide source material for creating additional content formats

Structured Data Markup

Implementing video schema markup on pages where your videos are embedded signals to search engines that video content is present and provides additional context about that content. This increases the chances of your videos appearing in rich snippets and video carousels in search results.

Key elements to include in your video schema markup:

• Name/title
• Description
• Thumbnail URL
• Upload date
• Duration
• Content URL

Video Sitemaps

Creating and submitting a video sitemap helps search engines discover and understand all the video content on your website. A properly formatted video sitemap includes needed information about each video, including title, description, thumbnail location, and the page where the video is embedded.

Remember that video SEO isn’t a one-time effort but an ongoing process. Regularly analyze performance metrics to identify which videos are gaining traction in search results and which optimization techniques are working best for your specific content and audience.

Conversion Rate Analytics

Creating engaging videos is only half the battle—measuring their impact on your bottom line is equally important. Conversion rate analytics for video marketing provides the insights needed to understand how effectively your videos are turning viewers into customers.

Let’s explore how to set up, track, and analyze video conversion metrics to expand your return on investment.

Setting Up Conversion Tracking

Before you can analyze conversions, you need to establish what actions constitute a “conversion” for your business. These might include:

• Product purchases
• Email newsletter sign-ups
• Free trial registrations
• Contact form submissions
• Content downloads
• Appointment bookings

Once you’ve defined your conversion goals, you’ll need to implement the technical infrastructure to track them. This typically involves:

1. Setting up event tracking in your analytics platform (Google Analytics, Adobe Analytics, etc.)
2. Creating conversion goals and assigning monetary values where applicable
3. Implementing tracking pixels or tags to capture user interactions
4. Configuring attribution models to understand how videos contribute to the conversion path

Key Video Conversion Metrics

While basic engagement metrics like views and watch time provide valuable context, conversion-focused analytics dig deeper into how videos influence business outcomes. Here are the important metrics to track:

Click-Through Rate (CTR)

This measures the percentage of viewers who click on your call-to-action (CTA) after watching your video. A low CTR might indicate that your CTA isn’t compelling enough or that there’s a disconnect between your video content and the action you’re asking viewers to take.

Conversion Rate

This is the percentage of viewers who complete your desired action after watching the video. For example, if 100 people watch your product demo video and 5 make a purchase, your conversion rate is 5%.

Cost Per Acquisition (CPA)

This calculates how much you’re spending on video production and promotion to acquire each new customer. To calculate CPA, divide your total video marketing costs by the number of conversions attributed to those videos.

Return on Investment (ROI)

This measures the profitability of your video marketing efforts. Calculate ROI by subtracting your video marketing costs from the revenue generated by video-influenced conversions, then dividing by your costs and multiplying by 100 to get a percentage.

Advanced Analysis Techniques

Beyond basic metrics, advanced analysis can uncover deeper insights about how your videos drive conversions:

Attention Mapping

Analyze which parts of your videos hold viewer attention and which parts see drop-offs. This helps identify the most engaging content elements and optimal placement for calls-to-action.

A/B Testing

Create different versions of your videos (varying length, style, CTAs, etc.) and compare their conversion performance to identify the most effective approaches for your audience.

Multi-touch Attribution

Understand how videos work alongside other marketing channels in the customer journey. This helps determine whether videos are more effective at the awareness, consideration, or decision stage of your funnel.

Optimizing Based on Conversion Data

The true value of conversion analytics comes from using the insights to continuously improve your video marketing strategy:

• If viewers are dropping off before reaching your CTA, consider shortening your videos or moving the CTA earlier
• If CTR is high but conversion rate is low, examine the landing page experience after the click
• If certain video types consistently outperform others in driving conversions, allocate more resources to creating similar content
• If mobile viewers convert at lower rates than desktop viewers, refine your mobile viewing and conversion path

Remember that conversion optimization is an ongoing process, not a one-time effort. Establish a regular cadence for reviewing your video conversion analytics and implementing improvements based on the data.

Multi-Platform Distribution Strategies

Creating great video content is only half the battle—getting it in front of the right audience is equally important. A solid multi-platform distribution strategy ensures your videos reach viewers wherever they spend their time online.

Let’s explore how to develop and implement an effective video distribution approach across various platforms and channels.

Platform Selection and Audience Agreement

Not all video platforms are created equal, and your audience might not be evenly distributed across them. Start by understanding where your target audience spends their time and how they consume video content on each platform:

Content Adaptation Strategies

Once you’ve identified your target platforms, you’ll need to adapt your video content to perform well on each one. This doesn’t necessarily mean creating entirely new videos for each platform, but rather making intentional modifications:

Format Optimization

Adjust aspect ratios to match platform preferences:

• Horizontal (16:9) for YouTube and website embeds
• Square (1:1) for feed-based platforms like Facebook
• Vertical (9:16) for Instagram Stories, TikTok, and YouTube Shorts

Length Variations

Create different cuts of your videos to match platform-specific attention spans:

• Full-length versions for YouTube and your website
• Mid-length cuts (1-3 minutes) for Facebook and LinkedIn
• Short teasers (15-60 seconds) for Instagram and TikTok

Caption and Text Strategy

Adapt your text approach based on viewing habits:

• Add captions to all videos (85% of Facebook videos are watched without sound)
• Use text overlays strategically to emphasize key points
• Adjust font size and style to ensure readability on smaller screens

Scheduling and Frequency Considerations

Timing matters in video distribution. Each platform has optimal posting times and frequency expectations:

• YouTube: 1-2 videos per week, posted Thursday-Sunday for maximum initial views
• Instagram: 3-5 videos per week, with Stories posted daily during peak engagement hours
• TikTok: Daily posting recommended to apply the algorithm
• LinkedIn: 2-3 videos per week, posted during business hours (Tuesday-Thursday)
• Facebook: 3-4 videos per week, spaced throughout the day to reach different segments

Use scheduling tools to maintain a consistent posting cadence without manual intervention. Many platforms offer native scheduling, or you can use third-party tools like Buffer, Hootsuite, or Business Web Directory to manage distribution across multiple channels from a single dashboard.

Amplification Tactics

Organic reach has limits. To grow the impact of your video content, consider these amplification strategies:

Paid Promotion

Allocate budget to boost your best-performing videos:

• YouTube ads for awareness and consideration
• Instagram and Facebook sponsored posts for engagement
• LinkedIn sponsored content for B2B lead generation

Influencer Partnerships

Collaborate with relevant influencers to extend your reach:

• Micro-influencers (10K-50K followers) often deliver higher engagement rates
• Co-created content performs better than simple sponsored posts
• Platform-specific influencers understand native content formats

Community Distribution

Work with existing communities where your audience gathers:

• Relevant subreddits (with permission from moderators)
• Industry-specific forums and groups
• Professional associations and networking groups

Measurement and Optimization

Track performance across all distribution channels to identify what’s working and what isn’t:

• Use UTM parameters to track traffic from different platforms
• Compare engagement metrics (watch time, completion rate) across channels
• Analyze conversion rates to identify which platforms drive the most valuable actions
• Test different distribution strategies and double down on what works

Remember that distribution isn’t a set-it-and-forget-it activity. Continuously refine your approach based on performance data and evolving platform algorithms.

Audience Engagement Metrics

Understanding how viewers interact with your video content is important for refining your strategy and maximizing impact. Audience engagement metrics provide valuable insights into what resonates with your viewers and what falls flat.

Let’s explore the key engagement metrics for video marketing and how to use them to drive better results.

Core Engagement Metrics

While views are the most visible metric, they tell only a small part of the story. These deeper engagement metrics provide more meaningful insights:

Watch Time

This measures the total amount of time viewers spend watching your videos. Watch time is a needed metric because it directly influences how algorithms rank and recommend your content. Videos with higher watch times typically receive more exposure in search results and recommendations.

Audience Retention

This shows how much of your video viewers watch before dropping off. The retention curve helps identify where viewer interest wanes and where it peaks. Pay special attention to:

• The first 15 seconds (where most drop-offs occur)
• Sudden drops (indicating content that doesn’t resonate)
• Peaks (indicating particularly engaging segments)

Engagement Actions

These include likes, comments, shares, and clicks, which indicate active rather than passive consumption. Each platform prioritizes different engagement actions:

• YouTube: Watch time, comments, and subscriptions
• Facebook: Shares and comments
• Instagram: Likes and saves
• TikTok: Shares and video completions
• LinkedIn: Comments and shares

Replay Rate

This measures how often viewers watch your video multiple times. A high replay rate indicates highly valuable or complex content that viewers need to revisit to fully absorb.

Audience Sentiment Analysis

Beyond quantitative metrics, understanding the emotional response to your videos provides key context:

Comment Sentiment

Analyze the tone and content of comments to gauge viewer reactions. Look for patterns in positive and negative feedback, and track sentiment changes over time.

Emotional Response Tracking

Advanced tools can now analyze facial expressions of viewers (with permission) to map emotional responses throughout your videos. This technology helps identify which content elements trigger positive emotional reactions.

Survey Feedback

Direct feedback through surveys or polls provides qualitative insights that metrics alone can’t capture. Ask viewers specific questions about content relevance, clarity, and perceived value.

Benchmarking and Competitive Analysis

Metrics in isolation have limited value. Contextualizing your performance against industry benchmarks and competitors provides a clearer picture of where you stand:

Industry Benchmarks

Different industries have vastly different engagement standards. For example:

• B2B educational content: 2-3% engagement rate is considered good
• Consumer entertainment: 5-7% engagement rate is the standard
• E-commerce product videos: 3-4% conversion rate is strong

Competitor Performance

Analyze your competitors’ video content to identify:

• Content themes that generate high engagement
• Video lengths that perform best in your niche
• Production styles that resonate with your shared audience
• Gaps in content that you could fill

Doable Insights from Engagement Data

The true value of engagement metrics lies in the actions they inspire. Here’s how to turn data into intentional improvements:

Content Optimization

Use retention data to identify your most engaging content elements and double down on them in future videos. If viewers consistently drop off during technical explanations, for example, consider simplifying those sections or adding visual aids.

Format Refinement

If shorter videos consistently outperform longer ones in your engagement metrics, adjust your content strategy thus. Similarly, if certain video formats (interviews, demos, animations) generate higher engagement, prioritize those formats.

Distribution Timing

Analyze when your audience is most active and engaged. Publishing videos during these peak engagement windows can significantly boost initial performance, which often has cascading benefits for algorithmic distribution.

Remember that engagement is a means to an end, not the end itself. Always connect engagement metrics back to your broader marketing objectives to ensure you’re optimizing for business outcomes, not just vanity metrics.

Mobile Optimization Requirements

With over 70% of video content now consumed on mobile devices, optimizing your marketing videos for mobile viewing isn’t optional—it’s needed. Mobile optimization affects everything from engagement rates to conversion potential, making it a needed component of any video marketing strategy.

Let’s explore the key requirements for creating mobile-friendly video content that performs well across devices.

Technical Specifications for Mobile Video

Mobile optimization begins with the technical fundamentals that ensure smooth playback and high-quality viewing experiences:

Resolution and Aspect Ratio

While 16:9 horizontal format remains standard for desktop viewing, mobile optimization often requires different approaches:

• Vertical video (9:16) for full-screen mobile viewing on platforms like TikTok, Instagram Stories, and YouTube Shorts
• Square format (1:1) for feed-based platforms where users scroll vertically
• Horizontal (16:9) with important action centered for cross-platform compatibility

File Size and Compression

Mobile viewers often face data limitations and variable connection speeds. Fine-tune for this reason:

• Keep file sizes under 8MB per minute of video when possible
• Use adaptive bitrate streaming to automatically adjust quality based on connection speed
• Compress videos without notable quality loss using modern codecs like H.265/HEVC

Loading Speed

Mobile users are particularly sensitive to loading delays:

• Implement lazy loading for videos lower on the page
• Use compressed thumbnail images to reduce initial load time
• Consider implementing video preloading for key content

Design Considerations for Mobile Viewing

Beyond technical specifications, mobile optimization requires thoughtful design choices that accommodate smaller screens and on-the-go viewing contexts:

Text Size and Readability

Text elements must be legible on small screens:

• Use fonts at least 24px in size for needed information
• Maintain high contrast between text and backgrounds
• Limit text to 30-40 characters per line
• Allow sufficient on-screen time for viewers to read text elements

Visual Simplicity

Mobile screens can’t effectively display complex visual information:

• Focus on one key visual element per frame
• Use close-ups rather than wide shots to show detail
• Avoid busy backgrounds that compete with foreground elements
• Maintain high color contrast for better visibility in variable lighting conditions

Audio Considerations

Mobile viewing often occurs in public spaces or without headphones:

• Always include captions or subtitles
• Design videos to be comprehensible without sound when possible
• Use visual cues to reinforce audio information
• Ensure clear audio quality with minimal background noise

Interactive Elements for Mobile

Mobile devices offer unique interaction opportunities through touch screens and native device capabilities:

Touch-Friendly Controls

Ensure interactive elements are easy to use on touch screens:

• Make clickable elements at least 44×44 pixels
• Space interactive elements sufficiently to prevent accidental clicks
• Position important controls within easy thumb reach

Mobile-Specific Calls to Action

Enhance CTAs for mobile user behavior:

• “Tap to call” buttons for immediate connection
• “Send message” CTAs for WhatsApp or Messenger engagement
• App download buttons that link directly to app stores
• Mobile-friendly form fills with minimal typing required

Platform-Specific Mobile Optimizations

Each video platform has unique mobile requirements and opportunities:

YouTube Mobile

• Perfect for both horizontal and vertical viewing
• Use end screens and cards compatible with mobile interfaces
• Implement timestamps in descriptions for easy navigation

Instagram and TikTok

• Design primarily for vertical viewing (9:16 aspect ratio)
• Front-load content to capture attention in the first 3 seconds
• Employ native features like stickers, filters, and music

Facebook Mobile

• Perfect for in-feed viewing with square (1:1) format
• Design for sound-off viewing with text overlays
• Keep videos under 2 minutes for optimal mobile engagement

Testing and Optimization

Mobile optimization is an ongoing process requiring regular testing and refinement:

• Test videos on multiple device types and screen sizes
• Use platform analytics to compare mobile vs. desktop engagement
• A/B test different formats and designs for mobile-specific performance
• Gather user feedback specifically about mobile viewing experience

Remember that mobile optimization isn’t about compromising your video quality or creative vision—it’s about adapting your content to perform optimally in the environments where your audience is most likely to consume it.

Video Production Cost-Benefit Analysis

Video marketing offers compelling benefits, but production costs can vary dramatically based on complexity, quality, and resources. Understanding the relationship between investment and returns is vital for making informed decisions about your video marketing strategy.

Let’s explore how to conduct a thorough cost-benefit analysis for video production and boost your return on investment.

Understanding Video Production Costs

Video production costs fall into several categories, each with varying impact on your budget:

Pre-Production Costs

• Scriptwriting and storyboarding
• Location scouting and permits
• Talent casting and hiring
• Props and set design

Production Costs

• Camera equipment and operators
• Lighting and audio gear
• Director and production crew
• Talent fees and expenses

Post-Production Costs

• Video editing and color grading
• Sound design and music licensing
• Visual effects and animation
• Captioning and localization

Distribution Costs

• Hosting and ability
• Paid promotion and advertising
• Analytics and performance tracking

The total investment can range from a few hundred dollars for basic smartphone-recorded content to hundreds of thousands for high-end commercial productions. The key is finding the right balance between quality and cost-effectiveness for your specific goals.

Measuring Video Marketing Benefits

To conduct a meaningful cost-benefit analysis, you need to quantify the value your videos generate. This includes both direct financial returns and indirect benefits:

Direct Financial Benefits

• Revenue from video-influenced conversions
• Increased average order value from product demonstration videos
• Reduced customer acquisition costs compared to other channels
• Decreased support costs through instructional videos

Indirect Benefits

• Brand awareness and recognition improvements
• Enhanced customer trust and credibility
• Increased website dwell time and SEO benefits
• Improved customer retention and loyalty
• Competitive differentiation in your market

Cost-Effective Production Strategies

Maximizing ROI doesn’t always mean spending less—it means spending smarter. Consider these approaches to perfect your video production investment:

Batch Production

Film multiple videos in a single production session to distribute fixed costs (equipment, crew, location) across several assets. This can reduce per-video costs by 30-50%.

Modular Content Creation

Design video shoots to capture footage that can be repurposed across multiple formats and platforms. For example, a single interview session might yield:

• A long-form YouTube video
• Several short social media clips
• A series of LinkedIn thought leadership posts
• Content for email marketing campaigns

Calculated Outsourcing

Identify which production elements deliver the most value and invest for this reason:

• Professional audio is often more important than camera quality
• Skilled editing can raise even simple footage
• Professional scriptwriting typically offers better ROI than expensive visual effects

Technology Apply

Utilize accessible technology to reduce costs without sacrificing quality:

• Smartphone cameras with stabilizers for basic footage
• User-friendly editing software with templates
• Stock footage and music to boost production value
• AI-powered tools for transcription and basic editing

ROI Calculation Framework

To determine whether your video marketing investments are paying off, implement this calculation framework:

1. Total Cost Calculation: Add all production and distribution costs
2. Revenue Attribution: Track conversions and revenue directly influenced by video content
3. Value Assignment: Assign monetary values to indirect benefits where possible
4. ROI Formula: (Total Benefits – Total Costs) ÷ Total Costs × 100 = ROI percentage

For example, if you spend $5,000 on video production and distribution, and those videos generate $20,000 in attributable revenue, your ROI is (20,000 – 5,000) ÷ 5,000 × 100 = 300%.

Long-Term Value Assessment

Unlike many marketing activities with short lifecycles, videos often deliver value over extended periods:

• Calculate cumulative views and conversions over 12-24 months
• Track how video performance evolves over time
• Consider the residual SEO benefits of video content
• Evaluate how videos contribute to customer lifetime value

Remember that cost-benefit analysis for video marketing should be an ongoing process, not a one-time calculation. Regularly review performance data and adjust your strategy to refine returns.

Conclusion: Future Directions

As we’ve explored throughout this article, online marketing videos offer numerous advantages for businesses of all sizes—from improved engagement and conversion rates to enhanced brand awareness and customer education. But what does the future hold for this dynamic marketing channel?

Let’s examine the emerging trends and technologies that will shape video marketing in the coming years, and how businesses can prepare to utilize these developments.

Emerging Video Marketing Technologies

Several technological advancements are poised to transform how businesses create, distribute, and measure video content:

Interactive Video

Moving beyond passive viewing to active participation, interactive videos allow viewers to make choices, answer questions, and directly engage with content. This technology creates personalized journeys that significantly increase engagement and conversion rates.

Augmented Reality (AR) Integration

AR-enhanced videos enable viewers to visualize products in their own environment, try virtual product demonstrations, or access additional information layers. This technology is particularly valuable for e-commerce, real estate, and complex product marketing.

AI-Powered Personalization

Artificial intelligence is enabling dynamic video content that adapts based on viewer data, preferences, and behavior. From personalized product recommendations to customized narratives, AI is making video content more relevant to individual viewers.

Advanced Analytics

Beyond basic metrics like views and completion rates, new analytics tools are providing deeper insights into emotional responses, attention patterns, and predictive conversion behavior. These advanced measurements help marketers fine-tune content with unprecedented precision.

Evolving Content Formats

The types of video content that resonate with audiences continue to evolve:

Micro-Content

Ultra-short video formats (under 15 seconds) are gaining prominence as attention spans contract and platforms like TikTok reshape viewing habits. These bite-sized videos focus on delivering single, memorable messages with maximum impact.

Live Streaming Evolution

Live video is moving beyond simple broadcasts to include interactive elements, multi-host collaborations, and integrated shopping features. This format builds authentic connections through real-time engagement while driving immediate action.

User-Generated Content Integration

Brands are increasingly incorporating customer-created videos into their marketing strategies, leveraging authenticity and community engagement. This approach reduces production costs while building stronger customer relationships.

Calculated Implications for Businesses

As video marketing continues to evolve, businesses should consider these calculated approaches to stay ahead:

Investment in Video Marketing Talent

The most successful organizations are building internal video capabilities rather than relying exclusively on agencies. This might include hiring dedicated video producers, training existing staff, or developing hybrid models with both in-house and external resources.

Integration Across Customer Journey

Rather than treating video as a standalone tactic, forward-thinking companies are integrating video touchpoints throughout the entire customer journey—from awareness and consideration to purchase, onboarding, and retention.

Measurement Evolution

As video marketing matures, measurement approaches are shifting from activity metrics (views, shares) to business impact metrics (revenue influence, customer lifetime value contribution, cost savings). This evolution requires more sophisticated attribution models and cross-channel analysis.

Preparing for the Future of Video Marketing

To position your business for success in the evolving video marketing field, consider these preparatory steps:

Remember that the fundamental principles of effective marketing remain constant even as technologies and formats evolve. The most successful video marketing will continue to be built on understanding audience needs, delivering genuine value, and communicating authentic brand messages.

Final Thoughts

The advantages of online marketing videos are clear and compelling. From improved engagement and conversion rates to enhanced SEO performance and brand building, video content offers unique opportunities for businesses to connect with their audiences and drive meaningful results.

As we’ve explored throughout this article, maximizing these advantages requires deliberate thinking about production, distribution, optimization, and measurement. The businesses that approach video marketing with intention and intelligence will continue to reap outsized rewards from this powerful medium.

The future of video marketing promises even greater capabilities through technological advancement and format innovation. By staying informed about emerging trends while remaining grounded in marketing fundamentals, businesses can make use of these developments to create even more effective video content in the years ahead.

The question is no longer whether businesses should invest in video marketing, but how they can do so most effectively to achieve their specific objectives. With the insights and strategies outlined in this article, you’re well-equipped to answer that question for your organization and free up the full potential of online marketing videos.