Whether you have a blog, a website or an online shop – there’s stuff you simply have to do on a regular basis to keep the content fresh, updated and up to certain industry standards. At first, it might be a good idea to handle everything yourself, given the fact that it’s not only profitable to do so, but it gives you some sort of satisfaction seeing your business grow.
However, at one point or the other, everything starts becoming more or less tedious and you might want to consider handing out your workload to someone else. It’s time to think about outsourcing. But, like with anything else, there are good parts and bad parts to it. But what’s the bottom line?
Establish a foundation first
If you hand out an empty website to someone (capable or not) to fill in with content, you will end up with an estranged product. Simple and comfortable as it may be, it could end up being ignored. Why? Because it’s clearly shown in today’s online market that a “human touch” needs to be added in order to get attention. Fluff content, spin-offs and badly rewritten information abound, making it harder for the regular user to get to the point of what he or she might look for.
So we look for originality – that’s a fact; and a hard one to say the least. Original content is ever scarcer, due to the high influx of information scattered around the internet. So why is it that outsourcing right from the start abides by the same monotonous principles that govern the online world? You can put it any way you want – the person behind the computer that writes your content is doing a job.
You pay them to do it, they do it. Rarely (if ever) will they dedicate themselves completely to your cause. And it’s not something that is blamable. Writing 50 articles on rooftops, another 50 on drain pipes and 100 more on construction materials is not something many people can get excited about. It becomes tedious for them too which, in turn, generates plain content – just for the sake of it.
This is why you should be the one who gives out a certain tone to your website. Set a mood, a style and a clear message. Be as naturally you as you can manage. By doing so, you will provide the writer with a foundation they can build upon. They will need to uphold your standards and abide to strict specifications as to mimic your writing. It’s easier then, to establish who’s good at what they’re doing and who’s not. Always stick with the good ones and build up a professional relationship with them, especially if they successfully imitate your ‘voice’.
Pricing and motivation
Once you start handing out the jobs to one or more content writers, designers, etc. you need to take cost into consideration. Pay too much, you’ll end up with lesser profits; pay too little, you’ll end up with no workers. The keyword here is balance, evidently. Pay them depending on their skills, their ability to do exactly what you ask them to with minimal intervention on your part.
After some time goes by and you see that they have stuck around, you can conclude that they’re really enjoying what they do and that they like working with you. Up their rates a little bit and you can be sure that they’ll stay dedicated and interested on the long run, delivering their best works to your cause.
In the end, outsourcing is a great way of managing a lot of things with a minimum effort on your behalf. If you take into consideration the points I’ve made in this article, you should be doing just fine on the long run. Just keep in mind that, even though you might never meet the people that work for you, they are still people and should be treated accordingly – with the utmost respect and dignity. Let them down easy if you’re not satisfied with their work and reward them accordingly when and if you are. At the end of the day, you’ll feel better about yourself and receive top-notch services from people who really like you as their employer.
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