BUSINESS
Event Structured Data: Maximizing Discovery
Ever wondered why some events appear with eye-catching details in search results while others get lost in the shuffle? The secret lies in event...
Outdated Online Info Could Be Costing You – 62% Won’t Trust Wrong Details
Picture this: A potential customer finds your business online, excited to visit your new location. They drive 20 minutes across town, only to discover...
SMALL BUSINESS
Voice Search Is Here: Optimizing for Siri, Alexa, and Google Assistant
Right, let's talk about something that's literally changing how we interact with the internet. You've probably asked Siri for directions as driving, or commanded Alexa to play your favourite...
Outdated Online Info Could Be Costing You – 62% Won’t Trust Wrong Details
Picture this: A potential customer finds your business online, excited to visit your new location. They drive 20 minutes across town, only to discover you moved six months ago....
Apple Business Connect Explained: Reaching iPhone Users via Apple Maps
Picture this: you're walking down the street, iPhone in hand, looking for a coffee shop. You open Apple Maps, and there it is – a business listing with photos,...
E-COMMERCE
Article Schema Markup for News Publishers
You're sitting at your desk, watching your perfectly crafted news article languish on page three of Google's search results. Meanwhile, your competitor's piece —...
FEATURED
Google’s SGE and AI Search: What Local Businesses Need to Know
Right, let's cut to the chase. If you're running a local business in 2025, you've probably noticed something's different about Google search results lately....
SEO (2025)
Google Business Profile Optimization: The #1 Local SEO Tactic for 2025
Right, let's cut to the chase. If you're running a local business and you're not obsessing over your Google Business Profile (GBP), you're basically invisible to half your potential...
Directory Listings Demystified: Why Consistent NAP Still Matters
Let's cut straight to the chase. If you're running a business in 2025 and haven't sorted out your NAP consistency across directory listings, you're essentially playing hide-and-seek with your...
2025 NEWS & OPINIONS
MARKETING
Why “Open Now” Matters: Optimizing Your Online Presence for Search Filters
Picture this: It's 8:47 PM on a Tuesday, and you're desperately searching for a pharmacy. Your phone's GPS shows three options nearby, but which...
BUSINESS ADVERTISING (2025)
Structured Data Testing and Validation Good techniques
You know what? Testing structured data feels like checking your work before hitting submit on an important exam. Get it wrong, and search engines...
SMALL BUSINESS
Voice Search Is Here: Optimizing for Siri, Alexa, and Google Assistant
Right, let's talk about something that's literally changing how we interact with the internet. You've probably asked Siri for directions as driving, or commanded...