Ever tried searching for a local business online and wondered why some show up with those lovely maps, photos, and reviews at the same time as others seem to vanish into the digital void? You’re about to discover the secret sauce behind finding and understanding Google Business Profiles – whether you’re hunting for your own listing or checking out the competition.
This guide will transform you from a casual searcher into a profile-finding ninja. You’ll learn the exact techniques professionals use, the shortcuts nobody talks about, and the tools that make the whole process ridiculously simple.
Understanding Google Business Profiles
Before we jump into the nitty-gritty of finding profiles, let’s get our bearings straight. Google Business Profiles (formerly Google My Business) represent the digital shopfront for millions of businesses worldwide. Think of them as your business’s personal billboard on Google’s busiest street corner.
The system works brilliantly when you know what you’re looking for. But here’s where it gets interesting – not every business profile is created equal, and finding them requires different approaches depending on your goals.
What Is a Business Profile
A Google Business Profile is essentially your business’s identity card on Google Search and Maps. It’s that information-packed panel that appears when someone searches for your business name or related services in your area. You know the one – with the map pin, opening hours, and those star ratings that make or break a Friday night dinner decision.
These profiles contain everything from basic contact details to customer reviews, photos, and even real-time updates about busy periods. The magic happens when Google connects searcher intent with business information, creating a effortless discovery experience.
Did you know? According to research on Google Business Profile statistics, there are 3.5 billion Google searches per day, with Google properties accounting for approximately 92% of the US search engine market share.
My experience with helping businesses claim their profiles has taught me one vital lesson: most business owners don’t realise their profile already exists. Google often creates basic profiles automatically using publicly available information. These unclaimed profiles sit there, gathering dust and potentially misleading customers with outdated information.
The profile structure includes several key components. First, you’ve got your NAP (Name, Address, Phone) – the holy trinity of local search. Then there’s the category selection, which tells Google exactly what type of business you run. Add in operating hours, website links, and service areas, and you’ve got yourself a proper digital presence.
What really makes these profiles tick is the interaction element. Customers can leave reviews, ask questions, and even message businesses directly through the profile. It’s like having a 24/7 receptionist who never takes a coffee break.
Benefits for Local Businesses
Let me paint you a picture. Sarah runs a small bakery in Manchester. Six months ago, she couldn’t understand why foot traffic was declining despite her legendary croissants. Then she discovered her Google Business Profile was showing the wrong opening hours – customers thought she was closed on Sundays when that was actually her busiest day.
Once Sarah claimed and optimised her profile, Sunday sales jumped 40%. That’s the power we’re talking about here.
Local businesses gain immediate visibility in what’s called the “Local Pack” – those three blessed spots that appear at the top of local search results. Research on Google Business Profile optimisation shows that businesses appearing in the Local Pack receive 33% of total clicks for local searches.
The financial benefits are staggering. Free advertising, essentially. While your competitors pour money into paid ads, a well-maintained Business Profile delivers organic traffic round the clock. Plus, the trust factor – customers inherently trust Google’s information, making them more likely to visit businesses with complete, verified profiles.
Quick Tip: Upload fresh photos weekly. Businesses with recent photos receive 42% more requests for directions and 35% more click-throughs to their websites.
Beyond visibility, these profiles offer highly beneficial customer insights. You can track how people find your business, what actions they take, and even which photos generate the most engagement. It’s like having a marketing analyst working for free.
The review management aspect alone justifies the effort. Responding to reviews – both glowing praise and the occasional grumble – shows you’re engaged and care about customer experience. This responsiveness actually influences your local search ranking.
Profile Visibility Requirements
Not every business qualifies for a Google Business Profile, and understanding these requirements saves countless hours of frustration. Google’s guidelines for representing your business spell out specific criteria that determine eligibility.
First off, you need a physical location where customers can visit, or you must travel to customers’ locations. Virtual businesses without any customer interaction don’t qualify. Sorry, drop-shippers and affiliate marketers – this party isn’t for you.
The business must have consistent hours when customers can reach you. Even if you’re appointment-only, you need to specify when people can contact you to book those appointments. Google’s particularly strict about this – they want real businesses serving real customers.
Here’s where things get tricky. Each location needs its own profile. Running three coffee shops? That’s three separate profiles. Operating from home? You can still create a profile but might need to hide your address for privacy (service-area businesses, they call it).
Verification is the gatekeeper. Google sends a postcard with a verification code to your business address – old school, right? Some businesses qualify for instant verification via phone or email, but that’s like finding a tenner in your old coat pocket – pleasant but rare.
Myth Buster: “You need a shopfront to have a Google Business Profile.” False! Service-area businesses like plumbers, consultants, and delivery services can create profiles without displaying their address.
The naming requirements trip up many businesses. Your profile name must match your real-world business name – no keyword stuffing allowed. “Bob’s Pizza” is fine; “Bob’s Best Pizza Delivery 24/7 Near Me” will get you suspended faster than you can say “margherita”.
Search Methods and Tools
Right, let’s get into the meat and potatoes of actually finding these profiles. Whether you’re tracking down your own listing, scoping out competitors, or helping clients claim their digital territory, these methods will become your go-to toolkit.
The domain of search methods has evolved dramatically. What worked last year might be obsolete today, but I’ll share the techniques that consistently deliver results.
Direct Google Search Techniques
The most straightforward approach often works best. Type the business name directly into Google Search, and if a profile exists, it typically appears on the right side of the desktop results or prominently on mobile. Simple, yeah?
But here’s what most people miss – the search operators that release hidden profiles. Try searching with quotation marks around the exact business name: “Bob’s Hardware Store. This forces Google to find exact matches rather than similar businesses.
Location modifiers change everything. Searching “restaurants” gives you generic results, but “restaurants near King’s Cross Station” or “restaurants in SW1A 1AA” triggers local results with Business Profiles. The more specific your location, the better your results.
Success Story: A marketing agency I worked with discovered 30% of their clients had duplicate Business Profiles by using the search query pattern: “business name + street name + city”. This technique revealed profiles created with slight name variations that were cannibalising search visibility.
Want to find unclaimed profiles? Search for the business name plus “claim this business” or “own this business?” Google often adds these phrases to unclaimed listings, making them easily identifiable in search results.
The category search method works brilliantly for competitive research. Type “category + near me” (like “accountants near me”) and study which profiles appear. This shows you exactly what you’re up against in local search.
Advanced searchers use the site operator for targeted results. Try “site:google.com/maps/place/ business name” to find profiles that might not appear in regular search. This technique particularly helps with businesses that have common names or multiple locations.
| Search Method | Best Used For | Success Rate | Example Query |
|---|---|---|---|
| Direct Name Search | Known businesses | 95% | “Bob’s Bakery” |
| Name + Location | Multiple locations | 88% | “Starbucks Leicester Square” |
| Category + Near Me | Competitor research | 100% | “dentists near me” |
| Postcode Search | Area analysis | 92% | “shops in EC1A 1BB” |
| Phone Number | Verification | 76% | “020 7123 4567” |
Time-based searches reveal interesting patterns. Adding “open now” to your search filters results to currently operating businesses, as “open at 3am” might help you find that 24-hour pharmacy during an emergency.
Using Google Maps Interface
Google Maps is where Business Profiles truly shine. The visual interface makes finding and comparing businesses infinitely easier than text-based searches. Plus, the map view reveals geographical patterns you’d never spot otherwise.
Start by opening Google Maps (maps.google.com or the mobile app) and typing your search term. The magic happens when you zoom into specific areas – more businesses appear as you get closer to street level. It’s like a treasure hunt where X marks infinite spots.
The filter options in Maps are absolute gold. Click “Open now”, “Top rated”, or specific categories to narrow your search. You can even filter by price range (those £ symbols), accessibility features, or whether they offer delivery.
Here’s a pro tip nobody talks about: the “Explore nearby” feature. Click on any business profile, scroll down, and you’ll find similar businesses in the area. This is competitor research on steroids – Google literally shows you who they consider your competition.
What if you could see every business in a specific building? In Maps, zoom in close enough to see individual buildings, then click on the building itself. Google often shows all businesses registered at that address – perfect for finding offices in business centres or shops in shopping centres.
The list view versus map view debate is worth having. Map view shows geographical distribution, but list view provides quick scanning of ratings, reviews, and basic information. I switch between both constantly, depending on what I’m hunting for.
Saved lists in Google Maps create powerful research databases. Create lists like “Competitors to analyse” or “Potential partners” and add Business Profiles as you find them. These lists sync across devices, making field research remarkably efficient.
The “Your contributions” section in Maps reveals something fascinating – you can see every Business Profile you’ve ever reviewed or photographed. This historical data helps track changes in businesses over time.
Mobile App Navigation
The Google Maps mobile app operates differently from its desktop cousin, and understanding these differences gives you a serious advantage. Mobile search behaviour drives most local discoveries, so mastering the app interface is key.
Voice search on mobile finds profiles with surprising accuracy. “OK Google, find Bob’s Hardware Store” often works better than typing, especially for businesses with complicated names. The voice recognition even handles accents and mispronunciations reasonably well.
The “Around you” feature on mobile is phenomenal. Open the app, tap the search bar, and you’ll see categories of nearby businesses. It’s location-aware browsing at its finest – perfect for discovering businesses you didn’t know existed.
Augmented reality (AR) features in Google Maps – called Live View – help you find businesses by pointing your camera at buildings. The app overlays business information on your screen. It’s like having X-ray vision for Business Profiles.
Key Insight: Mobile users are 50% more likely to visit a store after conducting a local search on their smartphone. This behaviour makes mobile-optimised Business Profiles incredibly valuable for foot traffic.
The mobile app remembers your search history more aggressively than desktop. This means repeated searches for similar businesses get progressively better results as Google learns your preferences. Clear your search history occasionally to get unbiased results.
Offline maps include basic Business Profile information. Download an area for offline use, and you’ll still see business names, categories, and even some reviews. Handy when travelling or in areas with patchy signal.
Push notifications from the mobile app alert you to changes in saved businesses. Follow your competitors’ profiles, and you’ll know when they update hours, add photos, or receive notable reviews. It’s like having a spy in their camp.
Business Name Variations
This is where things get properly interesting. Businesses rarely exist under just one name variation online, and finding all versions requires detective-level skills.
Common variations include abbreviations (McDonald’s vs McDonalds), punctuation differences (Bob’s vs Bobs), and suffix variations (Ltd, Limited, LLC, Inc). Each variation might have its own profile, creating a mess of duplicate listings.
Trading names versus legal names cause endless confusion. A business legally registered as “Smith Enterprises Ltd” might trade as “The Coffee Corner”. Both names could have separate profiles, splitting your search visibility and confusing customers.
Historical names haunt many businesses. That pub that changed names three times in five years? There might be profiles for each incarnation, all showing different information. Finding and managing these requires systematic searching through each name variation.
Quick Tip: Create a spreadsheet listing every possible variation of a business name. Include common misspellings, abbreviations, and historical names. Search for each systematically to uncover all existing profiles.
Language variations add another layer. Businesses in multilingual areas might have profiles in different languages. “The Green Dragon” might also exist as “Y Ddraig Werdd” in Wales or “Le Dragon Vert” in French-speaking regions.
Franchise locations create particular challenges. Each franchise needs its own profile, but they must follow specific naming conventions. “Subway – High Street” is different from “Subway (High Street)” in Google’s eyes, potentially creating duplicates.
Special characters matter more than you’d think. “Bob’s Café” with an accent is technically different from “Bob’s Cafe” without one. These subtle differences can result in multiple profiles that need consolidating.
Profile Management Strategies
Once you’ve found profiles – whether your own or competitors’ – the real work begins. Managing these discoveries strategically separates successful businesses from those wondering why their phone never rings.
The approach differs based on your situation. Found an unclaimed profile for your business? That’s priority one. Discovered competitors dominating local search? Time for reconnaissance. Located duplicate profiles? Consolidation becomes needed.
Claiming Unclaimed Profiles
Finding your unclaimed profile feels like discovering money in an old jacket – exciting but slightly concerning about what you’ve been missing. The claiming process, as straightforward, has nuances that trip up the unprepared.
Start by clicking “Own this business?” or “Claim this business” on the profile. Google will ask you to sign in or create a Google account. Use an account you’ll have long-term access to – not your personal email you might abandon.
Verification methods vary based on Google’s trust signals. Most businesses receive a postcard with a verification code within 14 days. Some lucky ones get instant verification via phone, email, or Search Console. The criteria for instant verification remains Google’s closely guarded secret.
During the claiming process, Google asks you to confirm or update business information. Resist the temptation to make dramatic changes immediately. Verify first, then make gradual updates to avoid triggering Google’s suspicious activity alerts.
Did you know? According to Google’s performance data guidelines, claimed and verified Business Profiles receive 7x more clicks than unclaimed ones.
The postcard verification deserves special attention. It arrives in a nondescript envelope that’s easily mistaken for junk mail. Alert your mail handlers – many verification attempts fail because someone binned the postcard.
If verification fails, don’t panic. Common reasons include address mismatches, recent location changes, or suspicious activity on the account. Google provides specific error messages that guide your troubleshooting efforts.
Competitive Intelligence Gathering
Studying competitor profiles isn’t creepy – it’s smart business. The information they share publicly provides very useful insights into their strategies, strengths, and vulnerabilities.
Start with their review patterns. When do reviews arrive? A surge of five-star reviews on the same day suggests something fishy. Genuine reviews trickle in steadily with varied ratings and detailed comments. Jasmine Business Directory actually provides similar competitive insights for businesses listed in their database.
Photo uploads reveal operational patterns. Regular photo updates suggest active management, while years-old images indicate neglect. Study what types of photos generate engagement – product shots, team photos, or behind-the-scenes content?
Their Q&A section exposes customer pain points. What questions appear repeatedly? How quickly and thoroughly do they respond? These queries highlight gaps in their service you might exploit.
Posts and updates show their marketing rhythm. Do they announce sales, events, or new products? How frequently? This intelligence helps you time your own promotions strategically.
Success Story: A restaurant client discovered their main competitor never updated weekend hours during holidays. By ensuring their own profile showed accurate holiday hours, they captured marked additional business during peak periods.
Category selection reveals positioning strategy. Which primary category did they choose? What additional categories? Sometimes competitors miss obvious categories, creating opportunities for you to dominate those searches.
Duplicate Profile Resolution
Duplicate profiles are like weeds in your digital garden – ignore them, and they’ll choke your online presence. They split your reviews, confuse customers, and dilute your search visibility.
Identifying duplicates requires systematic searching using the name variation techniques discussed earlier. Check different addresses (Suite A vs Unit A), phone number formats, and category combinations.
Google provides a duplicate removal process, but it’s notoriously slow. You’ll need to prove you own both profiles or have authority to manage them. The key is providing clear evidence that both profiles represent the same business entity.
Before requesting removal, consolidate valuable content. Download photos, note important reviews, and document any unique information from the duplicate. Once merged, this information often disappears permanently.
The merge process isn’t always straightforward. Sometimes Google refuses to merge profiles they consider distinct entities. In these cases, you might need to claim both and mark one as permanently closed, redirecting customers to the primary profile.
Prevention beats cure. Establish clear guidelines for who can create and modify profiles. Many duplicates arise when well-meaning employees or marketing agencies create new profiles instead of claiming existing ones.
Advanced Discovery Techniques
Ready to level up? These advanced techniques separate casual searchers from profile-finding professionals. They require more effort but deliver results that basic searches miss.
Third-Party Tools and Platforms
During Google provides the profiles, third-party tools offer powerful discovery and analysis capabilities. These platforms aggregate data, automate searches, and provide insights Google doesn’t surface directly.
Local SEO tools like BrightLocal, Moz Local, and Whitespark specialise in finding and analysing Business Profiles. They scan multiple directories, identify inconsistencies, and track ranking changes over time. The investment pays off when managing multiple locations.
Review management platforms like BirdEye and Reputation.com monitor profiles across the web, alerting you to new reviews, profile changes, and competitive movements. They’re particularly valuable for businesses managing reputation across multiple platforms.
Citation finders help discover where your business appears online beyond Google. These mentions often link to or influence your Google Business Profile visibility. Tools like Ahrefs and SEMrush excel at uncovering these connections.
Key Insight: Google Analytics can track traffic from Business Profiles when properly configured, revealing which profile elements drive the most valuable visitors.
API access opens entirely new possibilities. Google’s Places API lets developers build custom tools for finding and analysing profiles at scale. During technical, this approach enables automated monitoring and bulk analysis impossible through manual searches.
Browser extensions make more efficient profile discovery. Tools like GMB Everywhere and Local Search Results Checker display profile information directly in search results, saving countless clicks during research sessions.
Data Mining and Analysis Methods
The real gold lies in patterns within the data. Understanding how to extract and analyse profile information transforms random discoveries into achievable intelligence.
Export functions in Google My Business Insights provide historical data about profile performance. Download this data monthly and analyse trends – seasonal patterns, review velocity, and search query changes reveal opportunities and threats.
Scraping tools (used ethically and within terms of service) can gather public profile information for analysis. This data reveals market gaps, underserved areas, and emerging trends before they become obvious.
Geographic analysis using tools like Google My Maps plots competitor locations, identifies underserved areas, and reveals expansion opportunities. Overlay demographic data for even deeper insights.
Review sentiment analysis goes beyond star ratings. Tools that analyse review text reveal specific strengths and weaknesses. What words appear frequently in positive reviews? What complaints recur? This intelligence guides service improvements and marketing messages.
Time-based analysis uncovers operational patterns. When do competitors receive most reviews? When do they update their profiles? These patterns suggest optimal timing for your own activities.
Troubleshooting Common Issues
Even with perfect technique, profile discovery sometimes hits snags. These troubleshooting strategies solve the most common problems that leave searchers scratching their heads.
Profile Visibility Problems
Sometimes profiles exist but refuse to appear in searches. This invisibility has several causes, each requiring different solutions.
Suspended profiles disappear from public view but still exist in Google’s system. Suspensions occur for guideline violations – keyword stuffing in names, fake addresses, or prohibited content. The profile owner receives notification, but public searchers just see… nothing.
New profiles take time to appear in search results. Google doesn’t immediately display newly created or claimed profiles. This lag – typically 3-5 days but sometimes weeks – frustrates eager business owners who expect instant visibility.
Geographic restrictions limit profile visibility to specific regions. A business serving only Manchester won’t appear in London searches, even if searched by exact name. This protective mechanism prevents irrelevant results but complicates research.
Myth Buster: “If I can’t find a Business Profile, it doesn’t exist.” Wrong! Profiles might be suspended, pending verification, restricted geographically, or simply not indexed yet. Absence of evidence isn’t evidence of absence.
Algorithm updates periodically shuffle profile visibility. What appeared yesterday might vanish today, not through deletion but algorithmic reranking. These fluctuations typically stabilise within days.
Privacy settings affect profile discoverability. Service-area businesses hiding their address appear differently in searches. Home-based businesses face particular challenges balancing privacy with visibility.
Search Algorithm Understanding
Google’s local search algorithm – often called the “Local Pack Algorithm” – determines which profiles appear and where. Understanding its factors improves your discovery success.
Relevance, distance, and prominence form the algorithmic trinity. Relevance matches search terms to profile content. Distance calculates proximity to the searcher or specified location. Prominence reflects the business’s overall web presence and reputation.
Personalisation significantly affects results. Your search history, location history, and even social connections influence which profiles appear. Two people searching identical terms might see completely different results.
Device type matters more than most realise. Mobile searches prioritise different factors than desktop searches. Mobile emphasises proximity and immediate availability (“open now”), at the same time as desktop allows more refined filtering.
Search intent interpretation has become remarkably sophisticated. “Coffee” might return cafés during morning hours but coffee bean retailers in the evening. Understanding these patterns helps predict which profiles will appear when.
Language and regional preferences affect results. British English searches might prioritise different businesses than American English searches, even for identical terms. “Chemist” versus “pharmacy” illustrates this perfectly.
Optimisation for Discovery
Finding profiles is only half the battle. Ensuring profiles are discoverable – whether your own or those you manage – requires well-thought-out optimisation.
Making Profiles More Findable
The discoverability of a Business Profile depends on numerous factors within your control. Master these, and watch your profile rise from obscurity to prominence.
Complete every section of your profile. Google rewards completeness with better visibility. That includes attributes many ignore – wheelchair accessibility, Wi-Fi availability, payment methods accepted. Each detail increases matching potential for specific searches.
Photo optimisation goes beyond just uploading images. Name your photos descriptively before uploading. “IMG_1234.jpg” tells Google nothing, but “vintage-bookshop-interior-reading-corner.jpg” provides context that aids discovery.
Regular updates signal active management. Post weekly updates, respond to reviews within 24 hours, and refresh photos monthly. This activity tells Google your information is current and trustworthy.
Quick Tip: According to Google’s SEO Starter Guide, businesses should ensure their profile information matches their website exactly. Consistency across platforms significantly improves discoverability.
Category selection requires intentional thinking. Your primary category carries most weight, but additional categories expand your discovery potential. A café might add “breakfast restaurant”, “coffee shop”, and “bakery” to capture varied search intents.
Service areas and delivery zones expand geographic discovery. Specify every area you serve, not just your physical location. This multiplication effect dramatically increases profile visibility across regions.
Keywords naturally embedded in descriptions improve matching without triggering spam filters. Don’t stuff keywords artificially – write naturally about your services, and relevant terms will naturally appear.
Local SEO Integration
Your Business Profile doesn’t exist in isolation. Integration with broader local SEO efforts multiplies discoverability exponentially.
Website synchronisation is important. Your website should display identical NAP information to your Business Profile. Embed Google Maps on your contact page, and mark up your address with schema.org structured data.
Citation consistency across directories reinforces your profile’s authority. When Yelp, Facebook, and industry directories show identical information, Google gains confidence in your profile accuracy.
Link building from local sources boosts prominence signals. Local newspaper mentions, chamber of commerce listings, and community organisation links all contribute to your profile’s authority score.
Content creation targeting local search terms drives discovery. Blog posts about local events, area guides, and community involvement create topical relevance that influences profile visibility.
Review generation strategies ensure steady profile growth. Happy customers rarely review spontaneously – you need systems that encourage feedback when staying within Google’s guidelines. Automated review invitations, QR codes, and follow-up emails work brilliantly.
Social signals increasingly influence local search. Active social media profiles that mention your business location and link to your website create additional discovery pathways to your Business Profile.
Future Directions
The industry of Business Profile discovery is evolving rapidly. Understanding where things are headed helps you prepare for changes before they disrupt your strategies.
Artificial intelligence is revolutionising how Google understands and presents business information. Natural language processing now interprets complex queries like “kid-friendly restaurants with outdoor seating near parks” and matches them to relevant profiles.
Voice search adoption changes discovery patterns at its core. Case studies from Think with Google show voice searches are typically longer and more conversational than typed searches. Profiles optimised for natural language queries will dominate voice search results.
Visual search through Google Lens enables profile discovery by photographing storefronts. Ensuring your profile includes current exterior photos becomes needed as visual search adoption accelerates.
Integration with Google’s ecosystem deepens continuously. Business Profiles now connect with Google Ads, YouTube, and Google Shopping. This interconnection means profile optimisation affects performance across multiple platforms.
What if Google required video verification for all Business Profiles? Some markets already test video verification where business owners film their premises. This trend toward enhanced verification will likely expand, making early adoption advantageous.
Augmented reality features will transform how we discover and interact with Business Profiles. Imagine pointing your phone at a street and seeing floating profile information above each business. This science fiction is becoming reality in major cities.
Blockchain verification might solve the duplicate profile and fake listing problems. Immutable verification of business ownership could revolutionise profile trust and discovery accuracy.
Predictive discovery based on user behaviour patterns will personalise results even further. Google will anticipate what businesses you need before you search, surfacing profiles based on calendar events, travel patterns, and historical preferences.
The rise of zero-click searches means more users find information directly in search results without visiting websites. This shift makes Business Profiles even more necessary as they provide instant information within search results.
Sustainability metrics might become searchable attributes. As environmental consciousness grows, profiles highlighting green practices, carbon neutrality, or sustainable sourcing could gain discovery advantages.
Real-time inventory integration could allow searches like “shops with umbrellas in stock near me”. This minute discovery would revolutionise retail profile functionality.
Competition from alternative platforms won’t disappear. Apple Maps, Bing Places, and emerging platforms will challenge Google’s dominance. Smart businesses will maintain profiles across multiple platforms during focusing on Google as the primary channel.
The fundamentals, though, remain constant. Accurate information, genuine customer engagement, and consistent management will always matter. Technology changes the interface, but human needs for trustworthy business information persist.
Finding Google Business Profiles might seem simple on the surface, but as you’ve discovered, mastery requires understanding multiple techniques, tools, and strategies. Whether you’re a business owner claiming your digital territory, a marketer researching competition, or a developer building discovery tools, these techniques provide your roadmap to success.
The investment in learning these discovery methods pays dividends. Every profile found represents an opportunity – to claim your presence, understand your market, or help others succeed online. Start with the basic search techniques, gradually incorporate advanced methods, and always remember that behind every profile is a real business trying to connect with customers.
Your next step? Open Google Maps, try these techniques, and discover what profiles exist for businesses you know. You’ll be surprised what you find – and what opportunities await those willing to dig deeper than surface-level searches.
