BUSINESS
Smart Ways to Make Your Online Marketplace Stand Out in a Crowded Market
The growth of e-commerce has created enormous opportunities for entrepreneurs, but it has also made the online marketplace industry increasingly competitive. With countless platforms...
Tired of Giving the Same Gifts? Try These More Thoughtful Ideas
Finding the perfect gift can be surprisingly difficult, especially when birthdays, anniversaries, holidays, and other celebrations arrive throughout the year. Despite countless shopping options,...
SMALL BUSINESS
Practical Ways Online Retailers Can Turn Occasional Buyers Into Loyal Customers
Attracting new customers is an important goal for every online retailer, but convincing them to return can be even more valuable. With countless e-commerce stores competing for attention, shoppers...
Returns, Refunds and Restocks: The E-commerce Back Office in Odoo
A customer emails to say the jacket is too small. You reply, send a label, and move on. Ten days later the parcel shows up, someone drops it on...
How can small businesses use artificial intelligence to tailor advertising campaigns to different markets
Until recently, expanding into a new market meant one of two things for a small business. Either you ran the same advert in English everywhere and hoped for the...
E-COMMERCE
Livestream Shopping: The QVC of the Digital Age
Remember when your mum would sit glued to the telly, watching QVC hosts demonstrate kitchen gadgets at 2 AM? That same energy has migrated...
FEATURED
How to tell if your roof battens need repairing or replacing
The roof battens, the wooden framework to which the roofing material is fixed, form the structural base that supports the roofing materials and protects...
SEO (2025)
Lazy Loading: Successful approaches for SEO and Performance
We spend years optimizing websites to load faster, then realize we've been loading everything at once like digital hoarders. Lazy loading changes that, but there's a catch: get it...
How do I get backlinks?
If you've been staring at your website's analytics wondering why your search rankings are stuck, chances are you're missing one thing: quality backlinks. Getting backlinks isn't rocket science, but...
2025 NEWS & OPINIONS
MARKETING
Print Marketing That Small Businesses Still Get Wrong: A Practical Guide to Custom Printed Folders and Branded Collateral
I once spent $312 on folded brochures that no one kept. The design was fine; the problem was the paper, and along with it,...
BUSINESS ADVERTISING (2025)
The “Sovereign Ad”: Owning Your Ad Inventory via Direct Deals
Something quiet is reshaping digital advertising in 2025: the shift from renting ad space through programmatic platforms to owning and controlling your inventory through...
SMALL BUSINESS
Practical Ways Online Retailers Can Turn Occasional Buyers Into Loyal Customers
Attracting new customers is an important goal for every online retailer, but convincing them to return can be even more valuable. With countless e-commerce...