BUSINESS
The Secret to a Perfect Site Structure
You know what? Building a website without proper structure is like constructing a house without blueprints. You might get something that stands, but it...
Business Directory Click-Through Rates: Industry Benchmarks and What Drives Them
Ask any ten directory operators what a "good" click-through rate looks like, and nine will quote you something between 3% and 5%. The tenth...
SMALL BUSINESS
How Search Engines Treat Business Directory Listings: What Google’s Documentation Actually Says
A client rang me in a panic last spring. An agency had just told him his plumbing business was "at serious risk of a Google penalty" because his name,...
Why Small Businesses Underestimate Business Directories (And What the Data Shows)
Sarah runs a plumbing supply shop in a mid-sized Midlands town. Third-generation family business, forty-odd trade accounts, a website that looks like it was built during the Cameron government....
What’s the best way to get reviews?
You know what? Getting reviews isn't rocket science, but it's not exactly a walk in the park either. If you're reading this, chances are you've been staring at your...
E-COMMERCE
Top 5 Applicant Tracking Systems for 2026
Applicant Tracking Systems (ATS) are the software backbone of nearly all corporate hiring in developed economies. Industry estimates suggest that 99% of Fortune 500...
FEATURED
Post Title How to Prepare Financially for Serious Health Conditions
Key TakeawaysSet up an emergency fund to manage out-of-pocket medical costs.
Review your health insurance thoroughly so there are no surprises.
Consider supplemental...
SEO (2025)
From Directory Listing to Paying Customer: Mapping the Full Conversion Path
Every directory sales rep I've ever spoken to — and when I ran my home services company, I spoke to plenty — opens with a version of the same...
The Business Directory Quality Checklist: 15 Signals That Separate Real Authority from Link Farms
A client walked into a discovery call last year with a spreadsheet containing 340 directory submissions. Her face had that particular expression I've come to recognise — part exhaustion,...
2025 NEWS & OPINIONS
MARKETING
GDPR and Business Directory Listings: What EU Businesses Need to Know
The single most damaging myth I've encountered in eight years advising businesses on directory strategy is this: GDPR made directory listings radioactive. It didn't....
BUSINESS ADVERTISING (2025)
Measuring Brand Visibility: How Business Directories Contribute to Share of Voice
Walk into any marketing meeting and mention business directories. Watch what happens. Someone will smirk. Someone else will mutter something about 2008. The most...
SMALL BUSINESS
How Search Engines Treat Business Directory Listings: What Google’s Documentation Actually Says
A client rang me in a panic last spring. An agency had just told him his plumbing business was "at serious risk of a...