BUSINESS
Navigating Coverage with an Independent Insurance Agency
Understanding Your Independent Insurance Agency Options
Navigating the complex world of insurance can often feel like a daunting task. With countless policy options and various...
What do new windows actually do for a home’s value and day-to-day comfort?
If you look at home improvements through a property investment lens, windows deserve more attention than they usually get. In Richmond, Virginia, where humid...
SMALL BUSINESS
The benefits of wearing a medical alert bracelet every day for older people
You can start your day with your usual chores: making breakfast, watering the flowers, going for a short walk. When you feel safe, you can tackle any activity with...
How to tell if your roof battens need repairing or replacing
The roof battens, the wooden framework to which the roofing material is fixed, form the structural base that supports the roofing materials and protects the house from damp, wind...
Top government directories: the 2026 list
Every January a client sends me the same email: "Should we still bother with government directory listings, or is that a 2015 tactic?" The question is fair. The answer...
E-COMMERCE
Livestream Shopping: The QVC of the Digital Age
Remember when your mum would sit glued to the telly, watching QVC hosts demonstrate kitchen gadgets at 2 AM? That same energy has migrated...
FEATURED
How to tell if your roof battens need repairing or replacing
The roof battens, the wooden framework to which the roofing material is fixed, form the structural base that supports the roofing materials and protects...
SEO (2025)
Directory submission and local search: citations and NAP consistency
I have audited a lot of citation profiles. Not in a heroic, look-at-me way; it is just what happens when you spend a decade telling small business owners why...
How legal directories drive cases to US law firms
Walk into any bar association mixer in Chicago, Atlanta, or Phoenix and you will hear the same conversation. A managing partner mentions the firm just renewed Super Lawyers. Someone...
2025 NEWS & OPINIONS
MARKETING
A guide to US lawyer directory listings in 2026
Here is the number that broke my mental model last quarter: 73% of firms surveyed by a regional bar marketing group reported that directory...
BUSINESS ADVERTISING (2025)
Business directory listings: what they cost in 2026
The $4,800 directory invoice nobody questions
Last spring, a plumbing company owner I work with forwarded me his annual marketing reconciliation. Buried in row 47...
SMALL BUSINESS
The benefits of wearing a medical alert bracelet every day for older people
You can start your day with your usual chores: making breakfast, watering the flowers, going for a short walk. When you feel safe, you...