Created by Moz, domain authority shapes a big share of how well your website does. It is one of the most important factors in SEO. The higher your DA, the more traffic you get, and eventually a higher ranking.
Since this matters so much for your presence online, you are probably wondering whether you can change your DA. You can. In this article we will go through the different ways to improve it and pull in more traffic. First, let’s cover a few basics.
Domain authority is worked out from a number of factors. One of the biggest is the number of backlinks pointing to your website and how authoritative those linking sites are.
Hitting 100 on domain authority is very hard, so don’t be discouraged if you never get there. Sites like Facebook and Google have it, and you can see their scores clearly because nearly everyone is on Google or Facebook every minute. That doesn’t limit you, though. Your platform might be the next big thing.
DA is also hard to move. It takes a lot of link-building to shift even one point. Still, it can be done if you push a little harder.
Improving Domain Authority
This is one of the ideas we all want. Increasing your domain authority comes down to removing bad backlinks and earning good ones instead. The removal part is simple. You request that the links be taken down, and if that doesn’t work, you disavow them. That’s it.
The next step is earning new good links. There are several ways to do this. You can hire a good SEO company that gives you quality work. Read the company’s reviews to learn about its relationships with other websites. You can also hire a good writer who produces quality work with legitimate backlinks to your site. This can be a solid option, though it has its own drawbacks. It can be expensive, and it can be risky.
Another option is building a website that provides high-end information that ties back to your overall personality. That’s what we call content marketing. There are still other options you can try, including these.
- Choose a relevant domain name
If you are just starting out as a webmaster, pick a domain name that fits the content you plan to share. It should also be easy for your audience to remember when they want to come back. This is often a problem for visitors because there are so many domains. You can go looking for one website and end up on a completely different one.
You can also buy an old domain so you don’t have to build up the domain’s age from scratch. If you already own one, keep it active by paying for its services every three to five years so it doesn’t expire.
- Implement SEO content
We tend to ignore some of the smaller features in SEO optimization. It isn’t always the interesting part, but without it your SEO won’t work as well as you want. The technical side of SEO adds a lot to your DA progress. You can’t get one without the other. Content marketing and SEO are more or less intertwined, too. They work together toward one goal: better DA.
- Create linkable content
If anything has a direct impact on your DA, it’s the content on your website. To market that content well, it has to be linkable. You’ll find yourself creating a lot of infographics day after day just to see a good return. Sometimes it will feel like too much, but that content is what drives your business toward big returns. Your earnings will match the input you give.
Keep in mind that not just any content will earn you outstanding domain authority. It has to be valuable, authoritative and strong enough to sit among the best. Ignore the excuses people give that some industries are too boring to produce content the audience will find engaging. Only your hard work will decide how fast your website achieves the desired domain authority.
- Remove toxic backlinks
There’s more to SEO content than the glory we all see at the end. There’s always a real chance of getting lost in spreadsheets and repetitive work. Creating good content with the domain authority you want has never been easy, but it’s worth every second. One of the main jobs is removing the spam and toxic links tied to your link profile.
This gives you a better competitive edge, which is a common routine among top webmasters. Don’t wait until you get hit with a penalty before you clean up your profile. Do the clean-up regularly, once a month.
- Create a mobile friendly website
Most web users are on their mobile devices. So make your website mobile friendly. This helps you capture the rankings on mobile search engines. With this approach, you won’t lose visitors who leave once they see that your site doesn’t display well on their tablet or smartphone.
Final Verdict
Domain authority carries a lot of weight in how well your website does. It also lets you compare your site against competing sites to see where you stand. Other factors matter too, but the one that counts most is the quality of your content. Better content on your website pays off in other areas as well.
