Art
Business Directory Click-Through Rates: Industry Benchmarks and What Drives Them
Ask any ten directory operators what a "good" click-through rate looks like, and nine will quote you something between 3% and 5%. The tenth...
How to Track Traffic and Conversions from Business Directory Listings
Last Tuesday, a plumbing client rang me in a mild panic. His Google Analytics showed 43% of traffic as "Direct" and his marketing manager...
A Data Analysis of 500 Business Directories: What Separates Authority Sites...
The dataset started as a side project. A client asked which directories were worth submitting to, and I gave the answer every consultant gives:...
The Correlation Between Business Directory Authority and Referral Traffic Quality
Let me tell you about the month I realised my entire directory strategy was built on a comforting lie. I was running my own...
Measuring Brand Visibility: How Business Directories Contribute to Share of Voice
Walk into any marketing meeting and mention business directories. Watch what happens. Someone will smirk. Someone else will mutter something about 2008. The most...