HomeDirectoriesWhy Business Web Directories Still Deliver?

Why Business Web Directories Still Deliver?

Author: Robert Gombos

Business directories have been recognized as a great place to get increased exposure for your website and for your business for a long time. Nowadays many people know about the benefits of submitting to business directories yet executing a simple plan often seems to be where companies falter.

A smart, efficient and consistent strategy when it comes to business directories are the key ingredients to running a successful business directory campaign that gets results. contrary to what is often now said about business directories, they still can have a tremendous positive impact on a marketing strategy.

This is because many business directories have focused themes that the search engines respect. Having a listing in one of the directories in a theme that is related to your business is a great way to get quality links back to your website.

Many businesses start on a pathway of submitting to business directories to increase their online visibility only to realize that the process of submitting on a consistent basis proves to be too tough of a task to keep up. Grammar, spelling and consistent listings of phone numbers and addresses are all needed to make the task of posting a worthwhile one. There is nothing worse than posting poor or inconsistent information to a business directory that makes you look worse than having not submitted one at all. Alternatively, writing good content and quality listings allows potential customers to learn about the products that you offer and the services that you provide.

Writing great professional content does not just mean writing a bunch of words, submitting your listing and your work is done. It is best to begin with a sound strategy that covers the in particular directories that you want to be listed in. The best way to get new visitors to your website is to submit within business directories that you or potential customers would find valuable. Simply advertising within each one of your listings is a quick way to turn new customers away.

  Industry-Specific Business Directories

As far as the rules that certain business directories have, they differ from site to site. A few of the core principles include writing relevant business titles that have enough substance to be considered worthwhile. Now is not the time to be catchy because you want customers to know exactly what it is that your company provides. Contrary to article directories, business listings requires that the information is succinct, informative, and accurate.

Another tenet that the business directories operate on is consistency between the listed phone number and the city that your company is listed in. Failure to comply to this rule results in poor results and in some cases termination from the business directory. Some directories have specific rules about how many website links can be included in the postings, whether they can be within the body of the submission or in certain areas.

Above all things you should be professional and informative. Some directories give you the option of including whether there are transportation options around your business, your business hours, parking options, and other relevant information that customers often look for. The better and more complete your information, the better chance that your business listing will be found by potential customers.


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