Art
How legal directories drive cases to US law firms
Walk into any bar association mixer in Chicago, Atlanta, or Phoenix and you will hear the same conversation. A managing partner mentions the firm...
Building a US law firm’s presence through directories
A managing partner at a 40-attorney litigation shop in Houston told me last year that 73% of his new business came from referrals, and...
Choosing a business listing service: what to look for
Walk into any small business marketing meeting and someone will say it within ten minutes: "We need to get listed everywhere." It is the...
How UK solicitors win clients through directories
It is 4pm on a Friday in October. The senior partner has just walked past your desk and asked, in that mild way that...
How online directories differ from social media
About six years into running my services company, I made a mistake that cost me roughly four months of marketing budget. I had decided...