Hygiene is the buzzword for security right now. Digital hygiene. Changing passwords every 90 days. Installing patches as they come out. Locking down cloud...
The biggest myth in home-services marketing right now is that directories died sometime around 2018, and the funeral was held on Google's Business Profile....
A business has only a few seconds to make an impression on someone walking or driving past. Before customers try the service, browse the products, or speak with an...
A forecast shapes almost every decision a business makes, yet most forecasts still rest on a small group of people making educated guesses. Prediction markets work differently. When thousands...
Why beauty clients don't rebook (and how to fix it)
Photo by Adam Winger on Unsplash
Attracting new clients is often one of the biggest challenges in the beauty industry, but...
Two listings about the same plumbing company appear in a search result. One is buried in a 4,000-entry aggregator with a 40-word blurb. The other is a 1,200-word editorial...
Picture two authors writing on the same topic. One has a personal site, a Twitter handle, and nothing else. The other has the same site plus a consistent presence...
Here is the figure that should bother anyone running local marketing: across roughly 4,200 small and mid-market business locations I audited between 2023 and...