Small Business
Directory submission and local search: citations and NAP consistency
I have audited a lot of citation profiles. Not in a heroic, look-at-me way; it is just what happens when you spend a decade...
How to choose directories worth submitting to
It is Saturday, 2:47am. You have a spreadsheet open with 312 directory URLs scraped from some "Top 500 Free Submission Sites" listicle. You have...
How to choose a business directory worth being in
A few years ago I helped a kitchen fitter in Leeds audit his backlink profile. He was paying for forty-seven directory listings. Of those...
Why US law firms belong in a legal directory
I have audited somewhere north of 200 directory profiles across professional services, and law firms are consistently the worst offenders. Not because lawyers are...
What directory submission is, and how its SEO role changed
I want to walk through a piece of work I did last year for a regional law firm, because it captures almost everything you...




