If you’re looking for a way to get a hand up over your local competitors, local link building is the way to go. Many people are overlooking it in their internet marketing strategies, and it can easily be much more rewarding than simply focusing all of your efforts on general link building. Localization is starting to play a bigger and bigger role in search engine result pages as well as other GPS enabled services on mobile devices.
Local link building is different than general link building in that it prioritizes, you guessed it, location over, for example, the quality or specific relevance of the link. Don’t be mistaken—quality and relevance are still important, just not as important as location. So how do you go about gathering local links for this cause?
Google released a Hummingbird update in September and nobody noticed until they announced it in October. Interestingly, this is also the first time since 2001 that the search algorithm has changed so dramatically.
Hummingbird is an evolved form of the previous algorithm and the goal for Google is to return much better results to its users that are relevant and useful. The name Hummingbird was chosen because this update is supposed to be, “precise and fast.”
Whether you want to promote your own blog, website, or work at an agency and want to boost a clients web hits, there are a number of avenues you can go down.
One is some good old fashioned PR. Do something different and tell the press all about it. A tactic a number of UK companies apply is to do some research and publish the results. Headlines such as “68% of business leaders prefer Twitter over Facebook as a marketing tool” are bound to get a number of technology news sites publishing your content.
When companies want to promote their business, many use online discounts and coupons instead of the usual above-the-line media or outdoor advertising.
The reason is simple – it’s quick, it’s measurable and it has the potential to really take off and encourage sales. What is the most effective way to run an online discount or coupon campaign in an already saturated market such as social media? What are the factors which contribute to the success or failure (or even backfire) of a promotion?
I am addressing this post to a few web directory owners out there.
As we all know, the era when anyone could install a directory script on a $10 shared hosting, import some categories and listings from DMOZ – all these to get a PR of 4-5 – is now over. Or, at least, I hope it is so, just as I hope that the manner in which such people advertised their directories – let’s recall the times of “Best Directory, listing only for $5” – is gone.
If there’s one link building technique that’s generating a lot of buzz in recent years, it’s none other than guest blogging. The appeal of this method lies in its ability to boost site traffic and improve SERPs, expand readership and get connected with niche leaders.
Of course, if you are a blogger or a website owner, you are most likely aware of this strategy. And if you are looking for an opportunity to improve your website’s visibility, then being able to contribute your expertise to other websites by way of writing content for them just makes perfect sense.
In today’s Internet age, developing applications (especially mobile ones) for websites, shopping portals, forums, hospitals, taxi companies is a common use. In my opinion this is the right approach since the user-base of smartphone owners are higher and higher each year. The main advantage of an application is that we have fast access to various data, transactions, information. It is just awesome when you can transfer to your credit card account some funds from your savings account, isn’t it? As in any other fields, developing applications is not that easy as it seems at the first glance. It requires the [...]
Companies invest heavily on computers and equipment to manage their day-to-day activities. When computers and mobile devices are involved, you can be sure to invest in security measures such as firewalls, antivirus software, encryption software, etc. too. But, you might be forgetting that Internet security goes beyond these internal things. Here are more tips to secure your technology.
Social Media Usage There tend to be other signs in which smaller organizations are set to raise their usage associated with social media in the future. The survey revealed that four times more small business owners have increased their social networking budgets through SEO Company, compared to those who have taken money away from the marketing route. Although I was pretty accustomed to social media on the personal level, its different when you’re with it for business, Violet Tremblay, owner of Painting and Pinot, told Vertical Response. There’s more pressure to do it right, to do it regularly and also [...]
Email is the bane of my existence. I dread my inbox like most people fear the dentist, or public speaking.
It wasn’t always this way. I remember back in the day when I used to love checking my email. But nowadays, I just get way too much. It’s no fun anymore. Instead of a nice email from my mom just to say hi, and a dinner party invite from a friend, I get hundreds of requests, proposals, questions, and decisions that need to be made.