For many people shopping online is a much more convenient option than going to the shop. It’s not only quicker but gives access to a huge variety of items all at once as well. As the number of customers grows every year, it’s more important than ever for you to showcase your products in the most appealing way.
In a market as competitive as e-commerce, first impressions can make a world of difference. And if you can’t gain your clients’ attention the moment they visit your website, they’ll most likely turn to your competitors.
The big advantage of shopping online is that it’s easy and quick. But, as with everything, there’s a downside as well. Think about the last time you went to the shop to buy clothes. You had a chance to get a good look at the products before purchasing anything. You could touch it, check the material’s quality, see it from all the angles and try it on.
With an online shop, you can’t offer your clients all these options. However, if you take care of high-quality product photography, or even outsource 3D modelling, you can make your products more attractive to all potential customers.
Why product photography is important for your business
More often than not, people buy new things because they want them, not because they need them. In short, we shop with our eyes. Keeping that in mind, if you want your online business to be successful, you must make your products look appealing. Professional product photography is an investment, which will create bigger profits in the future. But you can also choose to take the pictures yourself if you’re just starting out and don’t want to spend a lot of money from the beginning.
There are several ways in which you can showcase your items. The most common one is taking a picture of a product on a white background. This way, you will be able to offer your clients a clear view without any distractions. Among other types of product photography, you can also find photos showing such items in use and 360 images. The last option is especially interesting as it enables you to show all the angles of your product. You can also combine these methods and create your own pattern to follow with all the items.
Lighting can make a difference between a picture that is perfect and a bad one. At the very beginning, you need to decide whether you’ll go with natural or artificial lighting. Using sunlight is much cheaper, and it’s also quite easy. One thing to remember is to choose a specific time during a day for your photo shoot. Conditions will be different in the morning and in the afternoon, and it can affect the final result. Artificial light, on the other hand, gives you more control and can be used at any time during the day.
Choose a background which will highlight your products. In most cases, pictures with a simple white background will work best. Simplicity will not distract your clients’ attention, and they’ll focus on the offered items. Try out different styles before making your decision. Find the most appealing one and stick to it. The consistent presentation will make your site look more professional.
A single photo of a product is never enough. Your clients want to get a good look at what they are about to buy. By giving them this opportunity, you’ll also assure them you have nothing to hide. If your product is available in different models or colours, make sure such images are available on your website as well.
Taking good product photos can be time-consuming, but it’s a great investment in the future of your business. That’s why you shouldn’t neglect this element when setting up your online shop. If customers find your offer attractive, they will not only come back again but also recommend your services to other people.