The Relationship between Google and Blogging WebsitesGoogle has become a large search engine with a multitude of opportunities for advertisers to showcase their products online and get consumers who are somewhat interested to make purchases. There are many different ways that this can be accomplished.One of the most natural and self sustaining types of advertising is based in Blog reviews and advertisements. Since Blogging websites have been gaining popularity throughout the world, more and more users are updating their Blogs every day while keeping in touch with all of their interests and friends online. This is a very valuable resource for advertisers to utilize and turn almost one hundred percent pure profit.Blogging websites started off as a platform for people to network and subscribe to journal like micro web pages that allowed users to post information on daily updates. This provides an outlet for people to voice their opinions on various subjects, services and products.People began using Blog websites to write reviews on their favorite things. Providing hyperlinks in these Blog posts brought in traffic to websites and Blog advertising was born. Many companies take advantage of these advertising opportunities because they can get more traffic with consumers that are actually interested in their products.Google now indexes millions of unique websites every day to compile its complete directory. Google tools even contain a Blog search to help people find Blogs on their favorite subjects. When Blog users make a post which mentions your products or contains links back to your website, you are receiving second hand traffic by people who produce web searches in directories such as Google.This in turn provides back linking that increases the ranking of your company’s main web site. Providing this service has now become a major industry for regular writers, professional advertisers, students and companies who require more unique visits to their pages to increase sales.Marketing Tactics to Use In Conjunction with Blog AdvertisingSearch Engine Optimization is definitely worth putting to work in Blog submissions to increase the possibility of having a search term queried. Making sure to include Search engine optimization tactics in any online advertising which involves writing articles, Blogs or reviews will help to ensure that the right target audience is being reached. It is useless to try and target the complete spectrum of consumers unless your products can really be used by every type of consumer.This helps to keep from receiving stray traffic from people with no intention of purchasing your products or services. This is why it is important to create content that is appealing to the customers.Creating a customer profile is important to companies which will be using marketing tactics such as Blog writing. A customer profile describes a select group that the company is trying to target depending on age, gender, interests and spending habits.This is a great tool to use when marketing through Blogging websites. There are more and more people joining Blogs, including older consumers as well as younger consumers. Taking the time to research which consumers you are going to be reaching will help you determine the success potential of your Blog advertising ventures.Customers who use directory services such as Google will generally search out terms that are not direct. Some will even ask questions in their search queries. That is why it is also important to use search engine optimization that provides keyword groupings that have many more searches conducted which are relevant to your products or services. Obviously you will not be asking for automotive keywords in Blog posts that are about Home and Gardening tools. This in time will produce more unique visitors to your pages and pull in additional sales from consumers who are actually interested in purchasing your products because they were presented well.Google Directory Indexing Of Individual BlogsMany Blogging sites are beginning to ask users if they wish their Blogs to be automatically submitted to Google for crawling. Web crawling is a practice that large search engine directories such as Google use to locate and index automatically, making the directory grow and allowing for such Blogging sites to show up in search results.This makes it possible for individual Blog posts to be available for viewing through organic searches online. Blog writers and reviewers can really use this system of search engine submission to make their Blogs more popular as well. This in turn allows for more opportunities to market and advertise for various companies that require reviews and advertisements to be written.Writers of Blogs should have their Blogs indexed through Google to allow for their messages to be reached by more people. If writers generally want to give honest reviews on products and services and allow their readers to reach these intellectual views, they need a way to be reached. This is where Google could help Blog writers get their message out to the world with their indexing service.Protesting the use of products that are harmful to the Earth and praising other products that are environmentally friendly are what the youth are after. Reviews on the products that a Blog writer enjoys are more likely to be longer and well described, serving as an advertising tactic.Blog rings are also a great tool to incorporate into a marketing strategy, as they group together Blogs with similar interests and informative posts. This can allow customers who did not search for your exact product to find you through an affiliated Blog ring member. They may already be sold on your product when reading about a similar product on another Blog ring site that they found through a web search on Google or another directory service.Increasing Sales with Blogging WebsitesBlog writers are usually needed to create quality Blog posts about products. This is not difficult when the writer’s abilities to write are not impaired. Most companies look for native English writers for their business because the online marketing world is largely targeted towards this audience.That is why it is important for writers to be honest about their writing skills when negotiating with a company to write Blog posts. Reviews are especially dependent on the writer’s skills as a bad or poorly written review may have detrimental effects on reputation of the products or services that the company is trying to sell.It is recommended that companies which want to get more views through Google from their Blog sites need to inform the masses about what the company does and what the company can do for their customers. This impresses consumers much more than a direct advertisement about the products a company sells.It is possible to get Blog readers to like your products based on what your company does for the community. Combining your advertising efforts with informative insights allows searches on Google to include information about your company and what recent community events you have been involved in. This makes your company more popular with a wider range of consumers.The relationship between Google and Blogging websites is becoming greater with time. Advertisers are learning that more and more people are using Blogs for more than just an online journal and networking. Taking part in advertising through Blogs increases the chances of sales through a website than most other forms of advertising online.The more Blogs indexed into Google which show support of a particular product or service will allow for search to show results of those products and services.