General
Marketing myths that quietly waste small business budgets
A marketing myth is not a harmless piece of folklore. It is a belief that feels true, is widely repeated, and quietly costs the...
How to prioritise marketing channels on a limited budget
The previous article in this series argued that marketing is a system of channels and that a small business cannot work all of them,...
Small business marketing in 2026: a complete guide
Most of what is written about marketing is written for companies that have someone whose job is marketing. A small business rarely has that...
Twelve Directory Optimization Tactics for the AI Era
What happens to a directory business when the search engine that sent it 60% of its traffic stops sending users altogether and starts answering...
Five Reasons Editorial Review Beats Algorithmic Curation
At 03:14 on a Tuesday morning, a regional newspaper's recommendation engine pushed a fabricated quote attributed to a sitting cabinet minister to roughly forty...