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Two businessmen work in a modern glass-walled office, one at a laptop with documents, representing law firm professionals using digital strategies for client acquisition.

How Australian law firms gain clients via directories

Gombos Atila Robert -
Here is the figure that started this whole investigation for me: roughly 47% of mid-tier Australian law firms I have audited in the past...
Hundreds of lighting fixtures hang from warehouse ceiling above organized shelving and a lone shopper, illustrating the overwhelming abundance that requires selective, quality-focused decision-making.

Quality over quantity: how many directories to submit to

Gombos Atila Robert -
A founder rang me last spring, frustrated. His agency had built him "a strong backlink foundation" with 47 directory listings. Traffic was flat. Leads...
Legal professional in judicial robes writing at desk with gavel and law books, representing the deliberative process solicitors use when choosing legal directories.

How Australian solicitors choose a legal directory

Gombos Atila Robert -
Ask any marketing manager at a mid-tier Sydney or Melbourne firm where the directory budget should go, and you will get a predictable answer:...
Warehouse store interior with organized shelving displaying construction products and directional signage, illustrating the physical infrastructure that supports complete business listing information.

The elements of a complete business listing

Gombos Atila Robert -
Here is a number that should bother you: in an audit I ran last spring across a portfolio of mid-market clients, the businesses with...

The Multi-Destination Travel Model: Maximizing Itinerary Efficiency Across Caribbean Hubs

Gombos Atila Robert -
The Caribbean seems tailor-made for exploration. One island is all about beaches and snorkelling, whilst another is renowned for its colourful historic streets and...