Blogging

There is a peculiar exhaustion that sets in when you ask anyone in SEO about business directories. Eyes glaze. Someone mutters about Yell going...

Walk into any law firm marketing meeting in the United States and you will hear the same three names within ten minutes: Avvo, Martindale-Hubbell,...

Every January, I get the same email from at least one managing partner: "Are we still paying for these directory listings, and do they...

I have been doing technical SEO for law firms since 2016, which means I have watched the directory question mutate from "should we be...

The 2 a.m. search for an Iowa attorney Your sister calls from Davenport at quarter past two in the morning. Her husband has been arrested,...