Blogging

"Nobody Uses Directories Anymore" The prevailing wisdom in digital marketing Ask any digital marketing consultant what they think of business directories and you'll get a response...

Every year since about 2018, someone publishes an article declaring business directories dead. Every year, I watch businesses that actually use directories properly continue...

Every local SEO guide published in the last decade has hammered the same message: your Name, Address, and Phone number must be identical across...

Last March, I sat across from the marketing director of a mid-sized plumbing supplies distributor in Birmingham. She'd just spent £14,000 on premium listings...

Last January, a regional HVAC company called me because their phone had stopped ringing. Not literally—they still got calls—but the steady stream of "I...