SEO

The biggest myth in Canadian legal marketing is that directories died sometime around the launch of Google's Penguin update in 2012, and that any...

A senior partner at a Brisbane firm once showed me her directory listings across six platforms. Five of them read like a CV someone...

The 3am search that cost a customer A woman wakes up at 3am to a leak under her kitchen sink. She grabs her phone, types...

The 11pm quote request that never came A plumber I worked with in Parramatta (let's call him Dave, because his name is Dave) checked his...

Walk into any marketing meeting at a Canadian law firm and someone will say it: "We need to be ranking for Toronto personal injury...