BUSINESS
Make Your Website a Customer Magnet
Your website isn't just a digital business card anymore—it's your most powerful customer acquisition tool. Think about it: when was the last time you...
A Checklist for Your Business Listing
You know what? Creating a business listing isn't just about slapping your company name on a directory and calling it a day. It's about...
SMALL BUSINESS
Everyday Vendor Emails Are Your Most Overlooked Cyber Risk in 2025
When people talk about cybersecurity, the spotlight these days usually swings to AI-boosted malware and splashy ransomware takedowns. But in the trenches, the breach that wrecks your quarter often...
How Technology Is Transforming the Modern Office
The modern workplace is transforming due to rapid tech advances, like cloud tools and AI. Traditional offices with paperwork and meetings are shifting to flexible, efficient environments that boost...
What is a good conversion rate?
Ever stared at your analytics dashboard wondering if your conversion rate is actually any good? You're not alone. I'll tell you a secret: most business owners obsess over this...
E-COMMERCE
What are the key e-commerce metrics?
Running an e-commerce business without tracking the right metrics is like driving blindfolded – you might think you're heading in the right direction, but...
FEATURED
The Benefits of Selling Your House As-Is: Streamlining the Process
Selling a home doesn’t have to be complicated or overwhelming. For many homeowners, the traditional route of making repairs, staging the property, and navigating...
SEO (2025)
The New Skills Every SEO Needs
SEO isn't what it used to be, mate. Gone are the days when stuffing keywords and building dodgy backlinks could get you to the top of Google. Today's SEO...
Why Your NAP is Your Most Important Asset
You know what? Most business owners obsess over their logo, their brand colours, and their perfect elevator pitch. But here's the thing – there's something far more fundamental to...
2025 NEWS & OPINIONS
MARKETING
What is more important than pageviews?
You know what? Every time I meet a business owner obsessing over their website's pageviews, I can't help but think of someone counting how...
BUSINESS ADVERTISING (2025)
What website metrics should I track?
You know what? Running a website without tracking metrics is like driving with your eyes closed – you might get somewhere, but you'll probably...
SMALL BUSINESS
Everyday Vendor Emails Are Your Most Overlooked Cyber Risk in 2025
When people talk about cybersecurity, the spotlight these days usually swings to AI-boosted malware and splashy ransomware takedowns. But in the trenches, the breach...