Marketing
Aggregator Directories vs Editorial: Authority Compared
Two listings about the same plumbing company appear in a search result. One is buried in a 4,000-entry aggregator with a 40-word blurb. The...
SEO E-E-A-T Signals: Directories Build Author Authority
Picture two authors writing on the same topic. One has a personal site, a Twitter handle, and nothing else. The other has the same...
Getting listed and building a strong directory profile
Walk into any SEO conference workshop on local visibility and you will hear the same advice, repeated with the confidence of received wisdom: get...
How web directories organize and categorize the web
The received wisdom goes like this: web directories are a quaint relic, killed off somewhere around 2011 when Google's algorithms got good enough to...
The best Australian business directories in 2026
I have spent the better part of a decade auditing directory profiles for Australian businesses, and the same conversation keeps happening. A client lands...