Editor's Corner

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A presenter stands before seated colleagues around a conference table in a modern office, with a whiteboard showing 'Social Media' behind them, illustrating contemporary collaborative marketing approaches.

From Funnel to Mention: Marketing’s New Direction

Gombos Atila Robert -
Last spring, a Series B SaaS company (let's call them Latchwork, because the real name is under NDA and the founders are British enough...
Person in cream blouse carrying books and laptop with leather bag on street, representing a small business owner prepared for professional research.

Small Business Owners: Stop Guessing, Use Directories

Gombos Atila Robert -
How is it that an owner-operator who can recite last quarter's flour costs to the penny will, when asked which marketing channel produced their...
Magnifying glass with SEO text in lens balances a pencil on yellow background, symbolizing strategic optimization approach to directory advertising and return on investment.

Cut Ad Spend, Boost ROI: Directory-First Advertising

Gombos Atila Robert -
A friend of mine runs a regional plumbing business. Last spring he showed me his Google Ads dashboard with the resigned expression of a...
House - Architecture

4 Best Dallas Cash Home Buyers for As-In Property Sales

Gombos Atila Robert -
Let’s say you’re thinking of selling your house, and you figure you’ll go with a cash buyer because it’s quicker and easier.You start researching,...
Hand holding magnifying glass over digital search bar with floating social media icons, representing the careful examination needed to avoid citation mistakes in business listings.

Eight Citation Mistakes That Hurt AI Search Visibility

Gombos Atila Robert -
When Google rolled out the Knowledge Graph in 2012, citation visibility shifted from a backlink economy toward an entity economy. The next turning point...