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A magnifying glass hovers over a browser displaying the Google News homepage on a turquoise background, symbolizing scrutiny of digital news aggregation platforms.

Why Smart Marketers Stopped Trusting Gut Instinct

Atila-Robert Gomboș -
Eleven years spent learning what a good audience looks like doesn’t protect anyone from the moment when the top-performing segment flattens out in a...
Hands typing on laptop with holographic data visualizations showing charts and graphs, illustrating the analytical process of uncovering ChatGPT search sources in business directories.

Uncovering ChatGPT Search Sources in Business Directories

Atila-Robert Gomboș -
The way ChatGPT pulls information from business directories has become one of the most discussed topics in digital marketing. If you run a business...
Person using laptop and smartphone at desk with digital marketing icons overlaid, representing coordinated multichannel marketing strategy across business platforms.

Multichannel Marketing Without Directories Is Half-Done

Atila-Robert Gomboș -
I've been doing channel audits long enough to recognise the moment a client realises their stack has a hole in it. It usually happens...
Hand holding smartphone with Google Ads logo in front of desktop monitor displaying advertising dashboard metrics, representing display advertising tools discussed in directory citation strategy.

Display Ads Failing? Add Directory Citations First

Atila-Robert Gomboș -
Last quarter I sat across from a marketing director who was burning GBP 8,400 a month on Google Display Network impressions and wondering why...
Three-panel infographic on dark background showing progression from SEO to AEO to GEO with icons and connecting arrows, illustrating modern search optimization strategies for directory data feeds.

AEO Strategy for SEOs: Directory Data Feeds AI Answers

Atila-Robert Gomboș -
Your client's brand vanished from ChatGPT Picture the founder of a GBP 40 million B2B software firm typing her own company name into ChatGPT. She...