Marketing a business can be difficult. We’ve heard it time and time again. A new upstart business has fallen short trying to market. It’s a tough and competitive world for the entrepreneur. You’re constantly fighting to prove yourself and your business to the world. This makes marketing an extremely challenging endeavor. However, there are a few different things you can do to push your business out there and generate some attention. We’re going to be taking a look at the top five simplest ways you can market your business.

Web Directories

One of the easiest ways that you can market without effort is a web directory. Think of it as a virtual phone book. There’s information about millions of websites stored on it. People can browse these sites when they’re looking for a particular service. All you need to do is to provide the directory with information about you and your business. A website link wouldn’t go amiss either. This will let them add you to the directory in the right place. The best bit about a web directory is that you can apply to multiple directories at once. This will definitely help to maximize your chances.

Use SEO

SEO is another way for people to promote without the need for much effort is SEO. SEO stands for Search Engine Optimisation. It means that you use specific keywords and phrases in your web content on your site. This will allow you to rank higher on the list of search results in places like Google. Incidentally, Google loves keywords and SEO, and will rank you higher if you use them.

Write A Blog

Writing a blog takes less effort than you might think. You can talk about literally anything that you want. A lot of people choose to write about industry-relevant content, however. You could talk about news in your field. You could provide helpful guides or articles. You could even do a promotion of something every once in a while.

The point is that you’re getting a message across and promoting yourself. That’s something that is hugely important for any business. You need to make sure people see there’s a face behind the business. That they know you’re a real person with a personality. Not only is it good for marketing, it’s also good for trust.

Social Media Profiles

Social media profiles can be quite passive. Some people choose to post every day. Some businesses post every week. How often you post is entirely up to you. However, the value of a social media profile should not be dismissed. They’re almost always free to sign up for. As well as this, they provide good marketing. Social media, if done properly, can be a helpful tool. You can promote a good public image to customers. You can also make sure that people know you’re a brand to be trusted. These are benefits no one should ignore.

Add Social Media Sharing Options To Your Site

If there’s one thing that you should always try and do, it adds the option to share. People like to talk about new things they’ve found. It brings people joy to talk about a new website they love. If you add the option to talk about it on social media, you’re set. They can share to Facebook or Twitter. These are always good chances.

While you can make people trust you, they trust friends more. If someone close to them shares a page, they’ll go and look. This is something you can take advantage of. You can build on the trust of customers, then let them sing your praise. The word of mouth phenomenon will do the rest. People will be more likely to flock to you if they think you’re recommended.

Overall, these are 5 simple ways that you can market your business. None of them are particularly difficult or time consuming. And that’s sometimes what a business needs. They want to be able to enjoy easy marketing. We don’t all have time for complex marketing solutions. Sometimes there’s not the funding for elaborate campaigns. When that happens, it’s easier to go with the simple.

There are certain marketing tools which aren’t costly. They don’t take hours of the day to sort. And that leaves you time to do other things. You could perfect a project. You could update your business. You could plan a new product. All of these tips lean towards a more passive way of marketing. Sometimes, this is best. People don’t always want high energy and in your face.

There’s something to be said for a subtle and less obnoxious method of advertising. It can work better. It gives you time to step back and evaluate the situation. You can make clearer and more logical decisions. Where’s the best place to focus your attention? How should you proceed?

About 

Robert Gombos has 15+ years of successful Marketing experience in the software and Internet industries. Combined with BS/MS studies.

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