HomeMarketing5 Effective Marketing Strategies for Small Businesses

5 Effective Marketing Strategies for Small Businesses

There is no one perfect marketing strategy that is going to work for every business. However, there are general strategies that have a proven track record as the basis for successful small business marketing. These are five effective ways you can market your small business.

1. Advertise on Facebook

Television ads that don’t air sandwiched between a couple of infomercials at three in the morning can be out of the reach of many small businesses due to the cost of purchasing airtime. Fortunately, the internet has opened up several more cost-effective ways to advertise. One of these is advertising on Facebook. Facebook employs a sophisticated algorithm that matches ads with the people who are most likely to want to see them. Purchasing an ad on Facebook not only puts your brand in front of Facebook’s more than two billion users but puts it in front of the portion of those users that are the most likely to click on your ads.

If you have a brick and mortar location or you primarily sell to local customers, getting your business to rank well for relevant keywords in Google’s local search is one of the most effective marketing strategies you can employ. Whenever a user types in a search term that they are likely to want local results for, such as “coffee shop near me,” Google displays a mix of paid and organic search results for relevant businesses in the user’s area or the area they mention in their search. If your business is one of the top results, your chances of attracting local customers will be much higher.

3. Advertise on Google

Whenever a user searches for something on Google, the results they get are a mix of “organic” results and paid results. While organic results make up the bulk of the results on the page, the paid results are usually the ones at the top. This makes purchasing advertising through Google Adwords a valuable marketing tool. Your ad will receive a quality score from Google based on the click-through rate and the ad’s relevance to your content. The better designed your ad is and the more relevant it is to your content, the less it will cost you to purchase it. Therefore, you should focus on purchasing Adwords that are the most relevant to your content and avoid buying popular keywords that don’t match up well with your site.

4. Post on Social Media

Once upon a time, putting your business on social media was optional. However, with nearly 70% of users turning to social media for customer service and one third preferring it to telephone support, you could be missing out on business by not utilizing social media as part of your marketing strategy. Popular platforms include Facebook, Twitter, and Instagram. Familiarize yourself with the types of content that are best suited to each platform.

5. Start a Blog

Blogging has a variety of marketing benefits for your business. First, SEO blog writing can help your site rank well in search engines, which will drive more traffic to your website and provide you with more opportunities to make sales. Second, blogs are a great way to increase customer engagement by providing frequent, targeted, and relevant information. Static web pages don’t change very often, so customers have little incentive to visit often. Blogs can be updated every day.

No matter how good your products and services are, if you don’t market them effectively, your small business is not likely to succeed. These five marketing strategies can help you build your brand and increase your sales.


Why You Should Add Your Business to a Business Directory

If you are just getting started with your online business or if you are looking for a way to help your online business to succeed, you need to put a major focus on advertising. The people who view your...

Life Insurance Face Value (Terms Explained)

Table of ContentsWhat is Life Insurance Face Value and How Does it Work? How to Calculate Life Insurance Face Value Understanding the Different Types of Life Insurance Face Value The Pros and Cons of Life Insurance Face...