SEO

The biggest myth in home-services marketing right now is that directories died sometime around 2018, and the funeral was held on Google's Business Profile....

Three-screen computer workstation displays business directory website on central monitor with laptops on either side, demonstrating tools used for managing and updating business listings.

How to keep business listings up to date in 2026

Gombos Atila Robert - July 12, 2026

Here is the figure that should bother anyone running local marketing: across roughly 4,200 small and mid-market business locations I audited between 2023 and...

Presentation slide with blue location pin icon and 'Mapped' heading describing Google Maps integration, illustrating geographic directory features for businesses selecting territorial scope.

Local, national, or international: choosing directories by geographic scope

Gombos Atila Robert - July 12, 2026

The plumber who wasted $4,000 on Yext Last March a plumber in Bakersfield rang me, furious. He had spent roughly $4,000 over fourteen months on...

Wooden card catalog drawer with color-coded file folders labeled by academic disciplines, demonstrating the hierarchical organization system central to subject directories.

What is a subject directory? A 2026 guide

Gombos Atila Robert - July 12, 2026

I have spent more hours than I would like to admit reading server logs from directory sites, watching how people actually move through them....

Two laptop screens display a business directory website and Google homepage, illustrating platforms where businesses should maintain online listings in 2026.

Where your business should be listed in 2026

Gombos Atila Robert - July 12, 2026

Every January I get the same email from at least a dozen clients: "Send me the master list of directories we need to be...