SEO
The Rise of Real-Time Digital News Aggregation
The Evolution of Real-Time Digital News Aggregation
The media landscape has undergone a seismic shift, moving from a world of scheduled broadcasts and daily newspapers...
How Australian law firms gain clients via directories
Here is the figure that started this whole investigation for me: roughly 47% of mid-tier Australian law firms I have audited in the past...
Quality over quantity: how many directories to submit to
A founder rang me last spring, frustrated. His agency had built him "a strong backlink foundation" with 47 directory listings. Traffic was flat. Leads...
How Australian solicitors choose a legal directory
Ask any marketing manager at a mid-tier Sydney or Melbourne firm where the directory budget should go, and you will get a predictable answer:...
The elements of a complete business listing
Here is a number that should bother you: in an audit I ran last spring across a portfolio of mid-market clients, the businesses with...




