Directories
The Role of Trust Scores in Ad Bidding Algorithms
Ever wondered why some ads get preferential treatment in auctions even when they don't bid the highest? The answer is trust scores, a metric...
Why “Brand Lift” is Replacing “Click-Through” as the Primary KPI
You've probably noticed something odd about your marketing reports lately. Those click-through rates that once seemed so important? They're starting to feel a bit...
Geofencing Ads Need Directory NAP Data to Work
The biggest myth in geofencing advertising is that you draw a polygon on a map, set a radius, and the ad platform handles the...
English-Friendly Asian Directory Platforms
The digital business ecosystem in Asia is full of directory platforms built for English-speaking users, yet many entrepreneurs and businesses still struggle to find...
Canadian Provincial Directory Performance Ranked
Ever wondered which Canadian provinces do the best job of keeping business directories up to date? This piece looks at how each province performs...