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What the Next Decade of Business Directories Will Look Like: Predictions...
Most forecasts about business directories read like wishful thinking dressed up in buzzwords. "AI-powered matchmaking" gets thrown around without anyone defining what's being matched,...
Will Business Directories Survive the Fragmentation of Search? A Reasoned Forecast
Between Q2 2023 and Q4 2024, referral traffic from the ten largest horizontal business directories to client sites in my portfolio fell by a...
Business Directories in the Age of Zero-Click Search: Adaptation or Obsolescence?
Last spring, I got a call from a CEO who ran a regional services directory covering three counties in the Midlands. He'd seen organic...
How Voice Search Is Changing Business Directory Design
The biggest myth about voice search and directories is also the most comforting one: that voice is just another input method, like switching from...
The Future of Business Directories: 7 Shifts Already Reshaping the Industry
When Your Listings Stop Delivering Leads
The 3AM dashboard check that changed everything
A client rang me at quarter past three one Tuesday morning. His plumbing...