AI
How home-service and trade businesses use directories in 2026
The biggest myth in home-services marketing right now is that directories died sometime around 2018, and the funeral was held on Google's Business Profile....
How to keep business listings up to date in 2026
Here is the figure that should bother anyone running local marketing: across roughly 4,200 small and mid-market business locations I audited between 2023 and...
Local, national, or international: choosing directories by geographic scope
The plumber who wasted $4,000 on Yext
Last March a plumber in Bakersfield rang me, furious. He had spent roughly $4,000 over fourteen months on...
What is a subject directory? A 2026 guide
I have spent more hours than I would like to admit reading server logs from directory sites, watching how people actually move through them....
Where your business should be listed in 2026
Every January I get the same email from at least a dozen clients: "Send me the master list of directories we need to be...




