Social Media

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Macro shot of a printed business directory listing card in a brass composing stick under a jeweller's loupe

Title tags and meta descriptions: what actually moves rankings

Gombos Atila Robert -
Two small pieces of text decide much of what happens to a web page in search: the title tag and the meta description. They...
Two market-stall traders adding a handwritten business card to an open local directory between them

How small businesses earn links without a budget

Gombos Atila Robert -
Most small businesses have no budget for links. There is no line in the accounts for it, no sum set aside, and the prospect...
Brass balance scale with one premium business directory listing outweighing a heap of cheap photocopied listings

What makes a backlink valuable, and what makes one worthless

Gombos Atila Robert -
Consider two small businesses whose own websites are, page for page, equally good. One has earned a handful of links from other sites; the...
Open pocket directory of local artisans on a wooden cart in a Mediterranean plaza beside a craftsman and seven listeners

Off-page SEO for small business: building authority beyond your site

Gombos Atila Robert -
The on-page and technical articles in this series have treated the parts of search optimisation a business performs on its own site. This guide...
Padlocked glass doors of an old commercial building at dusk with a directory board of tenants visible inside

Crawlability and indexing: why Google may be ignoring your pages

Gombos Atila Robert -
There is a particular kind of search problem that no amount of good writing will fix, because it happens before the writing is ever...