SEO

Two laptops side by side display a business directory website with search and category pages, illustrating the digital interface for listing law firms in online directories.

How to list an Australian law firm in a directory

A number surprised me when I first ran it past a panel of marketing directors at mid-tier Sydney firms: roughly 73% of legal directory...
Computer screen showing a business directory website with categorized listings, demonstrating the type of online directories used in law firm SEO strategies.

Law firm directory SEO: a 2026 guide for AU firms

A managing partner in Parramatta rang me last October. His firm had spent four years on the same directory mix that worked beautifully in...
Modern conference room with glass table and harbor view through floor-to-ceiling windows, representing the professional environment of growing Australian law firms expanding their market presence.

Growing an Australian law firm through directories

The biggest myth I keep hearing from principals of small and mid-sized Australian firms is that directories died somewhere around the time everyone started...
Toronto General Hospital Peter Munk Building exterior with prominent signage and modern facade, demonstrating institutional visibility and professional presence relevant to business directory listings.

Why Canadian law firms need directory listings

I want to walk you through an engagement I picked up last spring, because it covers most of the questions I get from Canadian...
Contemporary glass office building with curved white canopy and outdoor cafe plaza in Timișoara, illustrating the commercial infrastructure where businesses maintain directory listings.

Business phone directories in 2026: what they still do for businesses

I have spent the better part of fifteen years auditing directory listings for mid-market clients, and the question I get asked most often in...