The face of advertising is changing at an unprecedented rate. Television viewers are jaded, wary, sophisticated and armed with DVRs, allowing them to skip advertisements altogether.Print newspapers are cutting back on size and publication frequency.Magazine advertising is expensive. How is a company to get the information about their products in front of potential customers? Read more

When it comes to blog advertising the facts don’t lie:-You could be blogging excerpts from the Bible, but you won’t generate much profit if you don’t put some thought into effective blog advertising.- Visitor traffic is THE most important factor when comes to making money online. If you don’t have visitor traffic and you don’t have blog advertising you’re not going to generate wealth no matter how good your intentions are.- Good advertising can often save a bad blog. But a good blog without advertising serves no purpose — and is bad.Now that we’ve established some ground rules, understand that writing the content is the EASY part! Getting people to look at your blog and click on the ads is the HARD, time-consuming part.Anybody that tells you different is kidding themselves! If effective blog advertising was such a sure thing, there’d be a whole lot more men and women getting rich (or richer) with their blogs! Read more

Selling via advertisements attached to blogs is on the cutting edge of online advertising and in relatively uncharted territory.Blog administrators are scratching their heads trying to figure out how to attract advertising dollars while advertisers are testing the waters looking for high-traffic sites and a predictable return on their investment. So far; bringing the two together has been a challenge.If you’re going to advertise in the exploding realm of blogs, there are a couple things you need to consider. Throwing advertising money into an unknown medium with no basis of knowing how well it will attract business tends to make managers nervous, and rightfully so. Read more

I own a successful sewing-supplies company which caters to hobbyists involved in sewing, quilting, and embroidery. I’ve always prided myself on providing excellent service, prompt delivery, and top-quality products, all at reasonable prices. In short, I tried to operate the sort of company that I’d enjoy doing business with and I thought this was a foolproof plan for success. However, I was unable to market my services to the same number of potential customers as my larger, better-known competitors. I found it impossible to compete with companies that were pegged at the top of the Google rankings. Read more

Backlinks are not only important to a solid SEO campaign; they are the main ingredient to intelligent search engine optimization. When using them it is necessary to understand why backlinks work, how they work, and what errors can be made that will diminish the effectiveness of backlink methodology.What is a Backlink?If you have been working online long you will have most likely heard the term backlink. It refers to an inserted link in a post, article, or webpage that directs readers to another website. Anyone can use backlinks to make their pages more relevant from bloggers to big corporations. Read more

Everyone is wracking their brain these days, trying to find ways to entice customers to buy from our e-commerce websites so that we can keep our profits coming in and keep our businesses alive. I know I’ve tried so many different forms of advertising in my attempts to get people to visit my company’s website, but the majority of advertising options available either cost more than they generated in terms of revenue or simply brought visitors to my site that had no interest in buying the products my company sells.My first foray into online advertising was to spend a lot of money setting up and creating a Google Adwords campaign. I researched how the ‘gurus’ apparently got a lot of their site’s visitors and apparently increased their sales and I carefully created my Adwords campaigns.What I learned is that my return on investment (ROI) was dismal. Even though I got quite a lot of extra visitors to my site, my sales figures weren’t noticeably improved on the previous month when we just relied on people finding us by accident. Those extra visitors cost me my advertising budget for the month and made me no extra profits in return. Read more

With the ever-growing cyberspace we advertise, sell and buy within, a system is needed to increase sales and to boost recognition for relevant products and services. With Google PageRank, content across the internet can be analyzed and weighed as a set of information as to their hyperlinks.

Within this set of links, each page is ranked for its relative importance among the set, thus ranking higher for popularity and lower for lesser-known links. PageRank is a useful tool in determining what is up and coming on the internet, and can give the host an idea of what is being sought after mostly by readers and consumers.

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