Why Backlinks are so Important for SEO

Backlinks are not only important to a solid SEO campaign; they are the main ingredient to intelligent search engine optimization. When using them it is necessary to understand why backlinks work, how they work, and what errors can be made that will diminish the effectiveness of backlink methodology.What is a Backlink?If you have been working online long you will have most likely heard the term backlink. It refers to an inserted link in a post, article, or webpage that directs readers to another website. Anyone can use backlinks to make their pages more relevant from bloggers to big corporations. Read more


My company invested over $5000 in blog advertising and doubled our profits

Everyone is wracking their brain these days, trying to find ways to entice customers to buy from our e-commerce websites so that we can keep our profits coming in and keep our businesses alive. I know I’ve tried so many different forms of advertising in my attempts to get people to visit my company’s website, but the majority of advertising options available either cost more than they generated in terms of revenue or simply brought visitors to my site that had no interest in buying the products my company sells.My first foray into online advertising was to spend a lot of money setting up and creating a Google Adwords campaign. I researched how the ‘gurus’ apparently got a lot of their site’s visitors and apparently increased their sales and I carefully created my Adwords campaigns.What I learned is that my return on investment (ROI) was dismal. Even though I got quite a lot of extra visitors to my site, my sales figures weren’t noticeably improved on the previous month when we just relied on people finding us by accident. Those extra visitors cost me my advertising budget for the month and made me no extra profits in return. Read more


How to write better reviews?

Advertising reviews are a great way to drive traffic to your blog and add value for your paid advertisers. While writing a review is not difficult, there are a few things you can do to really make your reviews pop.While a short bullet list highlighting the benefits or features of the product you are reviewing is expected, make sure you include your personal opinion of the product. You do not want your review to read like an advertisement. Also, make sure any personal claims you make are factual. You want your readers to trust you. This will lead to more repeat traffic to your blog as well as result in more hits for your advertising customers, a winning combination for you.Make your reviews fun to read. This leads back to reader trust. If appropriate for your topic, use a casual tone, as though you are writing to a friend. Unless you are writing a review for a highly specialized niche, you will want to avoid overly technical jargon and specialized language. Readers often become attached to a blog author and return for updates from authors that they respect and like. Read more


What is PageRank. How can you increase it using blog advertising?

With the ever-growing cyberspace we advertise, sell and buy within, a system is needed to increase sales and to boost recognition for relevant products and services. With Google PageRank, content across the internet can be analyzed and weighed as a set of information as to their hyperlinks.

Within this set of links, each page is ranked for its relative importance among the set, thus ranking higher for popularity and lower for lesser-known links. PageRank is a useful tool in determining what is up and coming on the internet, and can give the host an idea of what is being sought after mostly by readers and consumers.

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Interview: Jason Pence, Paid Blogger

Jason Pence first got involved with paid blogging in the summer of 2007. A fresh graduate of the University of California at Berkeley with a degree in Corporate Communications, he was having trouble finding work with one of the large, high-paying public relations firms that he had aspired to join since enrolling in college. As the days turned into weeks and the job interviews became more and more sparse, he realized that his hobbyist offroad cycling blog was actually starting to make “real” money. Still determined to get a job with a national public relations firm, he set up another blog in the hopes that he could hold out on his blogs’ earnings will taking the time to secure his dream job.But as the months dragged on, the only people knocking at Jason’s door were other blog owners — who wanted him to write the kind of content for their sites that was drawing readers to his blogs in the thousands per day. Today, Jason is one of the most highly sought-after paid bloggers on the internet, drawing as much as $100 per blog post on a variety of subjects. We recently chatted with Jason about his approach to paid blogging and his outlook on the future of the field. Read more


How To Include a Link in a Blog Post?

Links included in blog posts are very important to the blogger, reader, and linkee for different reasons. Putting links in blog posts make them more useful as an information tool for your readers and they give SEO power to the page being linked to. The blogger gets the benefit of reader appreciation and return hits to their blog and, in some cases, payment for the link placed. Learning how to include a link in a blog post is easy.

Using the Controls Included in Text Boxes

Many blogging platforms include a quick link tab or button in the control section of the text box. If that is the case adding a link to your post is as easy as highlighting the word or words you wish to use as the text for the link and then clicking on the tab button usually marked with a chain to indicate a ‘link.’ A pop up box will appear that has a space to insert the URL for the webpage you wish to link to. Type in the URL or if you have it copied you can paste it in, and then hit enter, or okay. The link will automatically be formatted in your post.

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In a bad economy I still find blog advertising as the best solution for my company

In this bad economy I am still finding that blog advertising is the best solution for my company. Every marketing guru out there insists that word of mouth advertising is the best advertising there is. The problem my company was facing was how to get people talking about us and our online business.After a year in business, we were still operating in the red. We just couldn’t generate the buzz that would take us to the next level. I tried the trade shows. All that resulted in was jet lag and less money in the marketing budget. The problem I found with trade shows was that I was marketing to the marketers. I needed to reach the consumers.I contracted the services of a well known email marketing company. I figured the best way to get our name out there would be to put it in front of our customers. It sounded good on paper. Unfortunately, most of those emails probably ended up in spam boxes. Those that made it through annoyed more potential customers than got them to my site them judging from our pitiful traffic. Read more


Creating Real Traffic With Blog Advertising As Opposed To Text Link Based Marketing

Many forms of advertising over the Internet have been created over time and mixed results can be shown for them. There are some great differences between the advertising done in Blog type sites and other forms of text link based marketing tactics.

Blog sites are also becoming a popular outlet for advertising, as it allows for a more detailed description about certain services or solutions that your products can provide. Other text link based marketing involves submission after submission to sites that are unreliable and only rake in minimal traffic.

This article will provide an objective analysis against Blog based marketing and text link marketing, e-mail marketing, banner advertising, article submission and web directory submission. To keep an open mind, there are some subject matters and niche choices that can fare better with either tactic as well as how much time you place into your marketing strategies.

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Advertising Online in 2015!?

Marketing people spend a great deal of time analyzing existing trends and trying to determine how those trends will affect future business decisions. One of the things that has entered into nearly every discussion about advertising is the internet and how the internet is affecting business on a daily basis and how the internet will continue to affect business in the days to come.The internet has changed the way companies look at advertising and there are many reasons why more companies every day are turning to the internet as a major source of advertising and why by 2015 the internet could be playing a much larger role in the advertising world.The biggest reason why the internet continues to gain in popularity, and why by 2015 it will be a huge source of advertising revenue and a place where companies prefer to advertise, is that it is instantly interactive. Customers are able to give their instant input to the company placing the advertising and this is a goldmine for marketing and advertising departments all over the world. Read more


Why companies prefer to advertise more and more online?

The internet has taken the business world by storm, and more and more companies are putting their advertising dollars into online campaigns that reach their users directly.There’s a reason for it: online advertising is cheaper to implement, is capable of reaching a more precise demographic, and faster to produce. Online advertising offers companies the ability to quickly and effectively appeal to their target audiences, resulting in more revenues and decreased costs.Online advertising is cheaper to implement than traditional advertisingThe mechanisms for launching online advertising campaigns have become so streamlined that nearly anyone can have targeted, effective marketing materials on the web in a matter of days. This is because the tools for creating online advertising are far more widespread and accessible to the creative industry than those needed for traditional advertising. Read more