For example, Googlebot has, in the past, done such things as move valuable pages into the Google supplemental index or given rank to pages that do not need it, such as login pages, register pages, subscribe pages and so on. As a result you need to guide these bots, or herd them, so that they only report on the pages that need to be ranked. But how? There are different ways to do this with varied success.

Read more

You can achieve this by simply reducing the amount of bytes that a client or viewer has to download. You can use something called Page Speed featured by Firefox.

Page Speed is an extension that looks at web pages and gives ideas on how to improve them for greater performance and speed.

Read more

If you have not already, learn everything you can about search engine optimization. Search engine optimization is a process which makes marketable web pages appear more valuable to search engines. While this technique differs greatly from the advertising physical world which is largely based upon market segments, search engine optimization is a technique designed to target individual buyers.

This is true because in order to appear in a search engine ranking page, the potential customer must search for a keyword. That keyword represents a targeted link between your customer and product or service. Search engine optimization ensures that your web site appears at the top of search engine results rankings for your targeted keywords. Therefore, search engine optimization is designed to send targeted traffic to your website and is a vital component of Internet marketing and advertising.

But what is the impact of targeted traffic? Targeted traffic has the highest probability of converting to sales of all traffic to your website. Think about it critically: a user who discovers a web site that sells coffee is more likely to purchase coffee if that was his intention from the start.

Read more

Entrecard: This service allows you to create a virtual business card of sorts to “drop” on other blogs. Cards dropped on blogs will show as advertisements. The more cards you drop, the more advertising on other blogs you will earn. It’s a completely free service and relies on the fact that all bloggers want and need traffic to work.

Read more

Advertising also helps establish a brand name in the target audience’s mind, which helps to increase the likelihood that the target audience will remember the company name the next time they need the particular product or service the company offers. When advertising is done properly it can make a company into a cultural icon.

The Coca-Cola Company used an image of Santa Claus that one of their artists created to help establish their brand name as something very positive in the minds of consumers all over the world. Good advertising gets people quoting lines from the television commercials when they are out with friends, and it also increases company revenue.

Read more

This will create a very interesting dynamic in time soon to come, especially considering that two more search engines with similar natural query functionality were recently announced: Wowd and Yebol. Wowd rates pages based on what users on clicking on, rather than the spiderweb of links, and Yebol is a decision engine, much like Bing.com is described in the next paragraph. These will go into public beta this summer.

Read more

In the past, antiquated search engines simply checked the number of keywords on a site. Depending on the number of times certain words or phrases appeared, the engine would return the pages in a certain order or rank. Web developers found that by simply using certain words or phrases repetitively, they could effectively increase their return position on an engine search. This was whether or not the site had anything to do with the keywords or was of value to the searcher.

Read more