It is necessary to understand why good advertising works

June 18, 2009 Robert Gombos

Advertising is an important part of the daily operations of any company. Without effective advertising, the company is unable to solicit business.

Advertising also helps establish a brand name in the target audience’s mind, which helps to increase the likelihood that the target audience will remember the company name the next time they need the particular product or service the company offers. When advertising is done properly it can make a company into a cultural icon.

The Coca-Cola Company used an image of Santa Claus that one of their artists created to help establish their brand name as something very positive in the minds of consumers all over the world. Good advertising gets people quoting lines from the television commercials when they are out with friends, and it also increases company revenue.

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Bing adds side panels to search results

June 18, 2009 Robert Gombos

Bing.com is Microsoft’s new search engine. But at the same time, it is not a search engine. Microsoft is touting their predecessor to Windows Live Search, their old and rather mediocre search engine, as a “decision engine.” This is possibly in direct competition with Wolfram|Alpha, the “computational knowledge engine that recently went into public beta and is supposed to answer questions posed in natural syntax. Google, in fact, also recently started a new search function, Google squared, to compete with these new engines.

This will create a very interesting dynamic in time soon to come, especially considering that two more search engines with similar natural query functionality were recently announced: Wowd and Yebol. Wowd rates pages based on what users on clicking on, rather than the spiderweb of links, and Yebol is a decision engine, much like Bing.com is described in the next paragraph. These will go into public beta this summer.

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Can people trust Google PageRank anymore?

June 18, 2009 Robert Gombos

A tremendous amount of discussion, news articles and reports continually surround web site page rank and Site Engine Optimization activities of advertising agencies and web site developers. To understand this issue, you must first understand what encompasses PageRank and how it was developed. PageRank was originated by Google’s founders while attending Stanford University. In fact, Stanford still holds the patent for PageRank. In essence, PageRank measures a website or page’s importance using a voluminous amount of factors.

In the past, antiquated search engines simply checked the number of keywords on a site. Depending on the number of times certain words or phrases appeared, the engine would return the pages in a certain order or rank. Web developers found that by simply using certain words or phrases repetitively, they could effectively increase their return position on an engine search. This was whether or not the site had anything to do with the keywords or was of value to the searcher.

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What you should know about direct marketing

June 14, 2009 Robert Gombos

By now, you probably already know that marketing is a very complex subject. There are all different kinds of marketing you can explore. The marketing we are going to talk about today is direct marketing.Direct marketing is a type of marketing that sends its message straight to the consumer. This is by telemarketing, emailing, and direct mailing prospective customers. Another way you can do this is by telling your future customer to visit your website or call your toll free number.These are several ways to get your message from you to your target audience without any intervention. In other words, this is direct marketing.That’s not the only ways to direct market. There’s also those packets you sometimes get on your home door knob, the flyers left on your windshield at the super market, billboards, the banner ads on websites that you can click on, the buttons and pens and notepads companies encourage you to take one of, and even the samples you can sometimes get from your doctor or the kids’ pediatrician! I bet you didn’t realize you see direct marketing just about everywhere now! Read more

Top 5 online advertising forms that small business owners use

June 9, 2009 Robert Gombos

Most small business owners understand the need to have an effective online marketing campaign in today’s Internet friendly marketplace. Even a one person operation benefits through using a website and creating an advertising program that will direct customers to their business. But just creating and maintaining a website alone is not sufficient to keep a competitive edge in the continually fluctuating economy. Unless a customer uses name recognition to search for and locate a business, dozens of other competitors may receive higher search priority.The top 5 online advertising forms that small business owners use normally include a variety of methods that target all aspects of Internet use:1. Using Email MarketingThis direct marketing approach works particularly well for a small business whose customer base is somewhat established. Weekly or bi-weekly news and promotions can be sent to a large group and may not be automatically rejected as “spam”. For example, a real estate agent may choose to send a newsletter in the form of a monthly email. Or new customers who shop at a local boutique can be added to the email list and sent special promotional materials. Read more

Online marketing is one of the least expensive forms of marketing

April 7, 2009 Robert Gombos

Due to the economic downturn in the last couple of years, business marketing has started to change to accommodate the way people view business during times of economic stress. Many businesses are limited their traditional marketing processes and turning to online marketing. Online marketing is a popular choice because of the large and varied results for the price. Online marketing is one of the least expensive forms of marketing, which makes it very popular in recessions. SEO in 2009 has become one of the number one ways to market a business or product.However, because of the popularity of the style of marketing, many search engines have changed the way that they conduct their online searches. As the technology increases, the searching procedure can become more and more specialized making more and more specific requirements for web pages. This means that the old ways of creating SEO content are not going to work as well. SEO in 2009 is quite different than it has been in the past due to the increased number of SEO marketers as well as the new search engine procedures. However, some of the old SEO techniques still work if they are given a new twist. Read more

Creating High Quality Permanent Relevant Back Links through Blog Advertising

April 7, 2009 Robert Gombos

Back links are an integral part of internet marketing that any website owner caring about site ranking on major internet search engines should partake in. There are many ways to create these back links that improve website ranking and promote traffic to main business websites, but the one exceptional method that creates permanent results resides in the networking schema of Networked Blogging.Advertising on blogs is the best way to grab quality, permanent and relevant back links that will provide traffic to any website for many years to come. This is a tactic that many of the largest websites use to keep them on top of the listings creating a permanent influx of traffic when people search for products or services that these companies provide.The Origin of Blogging Networking SitesBlogs, or online journals, allow everyday people to offer their opinions on the happenings of the world. This phenomenon was observed by many magnificent advertising researchers and they came to the conclusion that you could either subliminally advertise products and services or create insight into the qualities of products and services to market them ingeniously through the Blogs. Read more

What is the Future for Online Businesses During the Financial Crisis?

April 1, 2009 Robert Gombos

The banks and the automakers received their bailouts, but what about you? Don’t hold your breath, it doesn’t look like the average Joe is going to get bailed out any time soon. The bank and auto bailouts were supposed to have a trickle down effect, meaning that when money is given to these organizations it was supposed to be used in such a way that it creates and stabilizes jobs. Instead, banks are sitting on the money, and automakers are cutting jobs just to stay out of bankruptcy. But don’t worry, there is a way to make it through the tough times. Have you considered looking into online businesses during the financial crisis?As things get tough, and more people lose their jobs every day, online businesses are booming! Unable to find work, many are starting their own online business. Let me use myself as an example. I used to sell new Ford cars. As the economic crisis worsened, I made less and less sales. I watched as colleagues who had sold cars since George Bush the first was president left the car business. Eventually, I had to leave as well. I just wasn’t selling enough cars to support my family. I searched high and wide for work, but no one was hiring. Out of desperation, I turned to the internet. Read more

Handy Advertising Advice For New Website Owners

February 28, 2009 Robert Gombos

There is much to gain in owning a website for your products and services. This provides an outlet of information on your products and allows for orders to be reached from around the globe if you plan on offering your products and services worldwide.There are some simple marketing strategies that are lower risk than others to allow you to reap the most benefits from your advertising venture online.You own the website and have your products in line and online. Determining the target audience is the next step in deciding how you will advertise your products.If the age range for your product is children to teens, then you will want to market the product towards parents showing the value the product has in learning or entertainment. If for adults and the older generations, then you will want to show the usefulness of your products in their daily lives. Read more

The Lovely Coupling of Blog Advertising and the Google Search Directory

February 27, 2009 Robert Gombos

The Relationship between Google and Blogging WebsitesGoogle has become a large search engine with a multitude of opportunities for advertisers to showcase their products online and get consumers who are somewhat interested to make purchases. There are many different ways that this can be accomplished.One of the most natural and self sustaining types of advertising is based in Blog reviews and advertisements. Since Blogging websites have been gaining popularity throughout the world, more and more users are updating their Blogs every day while keeping in touch with all of their interests and friends online. This is a very valuable resource for advertisers to utilize and turn almost one hundred percent pure profit.Blogging websites started off as a platform for people to network and subscribe to journal like micro web pages that allowed users to post information on daily updates. This provides an outlet for people to voice their opinions on various subjects, services and products. Read more

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