Top 5 online advertising forms that small business owners use

Most small business owners understand the need to have an effective online marketing campaign in today’s Internet friendly marketplace. Even a one person operation benefits through using a website and creating an advertising program that will direct customers to their business. But just creating and maintaining a website alone is not sufficient to keep a competitive edge in the continually fluctuating economy. Unless a customer uses name recognition to search for and locate a business, dozens of other competitors may receive higher search priority.The top 5 online advertising forms that small business owners use normally include a variety of methods that target all aspects of Internet use:1. Using Email MarketingThis direct marketing approach works particularly well for a small business whose customer base is somewhat established. Weekly or bi-weekly news and promotions can be sent to a large group and may not be automatically rejected as “spam”. For example, a real estate agent may choose to send a newsletter in the form of a monthly email. Or new customers who shop at a local boutique can be added to the email list and sent special promotional materials. Read more


Online marketing is one of the least expensive forms of marketing

Due to the economic downturn in the last couple of years, business marketing has started to change to accommodate the way people view business during times of economic stress. Many businesses are limited their traditional marketing processes and turning to online marketing. Online marketing is a popular choice because of the large and varied results for the price. Online marketing is one of the least expensive forms of marketing, which makes it very popular in recessions. SEO in 2009 has become one of the number one ways to market a business or product.However, because of the popularity of the style of marketing, many search engines have changed the way that they conduct their online searches. As the technology increases, the searching procedure can become more and more specialized making more and more specific requirements for web pages. This means that the old ways of creating SEO content are not going to work as well. SEO in 2009 is quite different than it has been in the past due to the increased number of SEO marketers as well as the new search engine procedures. However, some of the old SEO techniques still work if they are given a new twist. Read more


Creating High Quality Permanent Relevant Back Links through Blog Advertising

Back links are an integral part of internet marketing that any website owner caring about site ranking on major internet search engines should partake in. There are many ways to create these back links that improve website ranking and promote traffic to main business websites, but the one exceptional method that creates permanent results resides in the networking schema of Networked Blogging.Advertising on blogs is the best way to grab quality, permanent and relevant back links that will provide traffic to any website for many years to come. This is a tactic that many of the largest websites use to keep them on top of the listings creating a permanent influx of traffic when people search for products or services that these companies provide.The Origin of Blogging Networking SitesBlogs, or online journals, allow everyday people to offer their opinions on the happenings of the world. This phenomenon was observed by many magnificent advertising researchers and they came to the conclusion that you could either subliminally advertise products and services or create insight into the qualities of products and services to market them ingeniously through the Blogs. Read more


What is the Future for Online Businesses During the Financial Crisis?

The banks and the automakers received their bailouts, but what about you? Don’t hold your breath, it doesn’t look like the average Joe is going to get bailed out any time soon. The bank and auto bailouts were supposed to have a trickle down effect, meaning that when money is given to these organizations it was supposed to be used in such a way that it creates and stabilizes jobs. Instead, banks are sitting on the money, and automakers are cutting jobs just to stay out of bankruptcy. But don’t worry, there is a way to make it through the tough times. Have you considered looking into online businesses during the financial crisis?As things get tough, and more people lose their jobs every day, online businesses are booming! Unable to find work, many are starting their own online business. Let me use myself as an example. I used to sell new Ford cars. As the economic crisis worsened, I made less and less sales. I watched as colleagues who had sold cars since George Bush the first was president left the car business. Eventually, I had to leave as well. I just wasn’t selling enough cars to support my family. I searched high and wide for work, but no one was hiring. Out of desperation, I turned to the internet. Read more


Handy Advertising Advice For New Website Owners

There is much to gain in owning a website for your products and services. This provides an outlet of information on your products and allows for orders to be reached from around the globe if you plan on offering your products and services worldwide.There are some simple marketing strategies that are lower risk than others to allow you to reap the most benefits from your advertising venture online.You own the website and have your products in line and online. Determining the target audience is the next step in deciding how you will advertise your products.If the age range for your product is children to teens, then you will want to market the product towards parents showing the value the product has in learning or entertainment. If for adults and the older generations, then you will want to show the usefulness of your products in their daily lives. Read more


The Lovely Coupling of Blog Advertising and the Google Search Directory

The Relationship between Google and Blogging WebsitesGoogle has become a large search engine with a multitude of opportunities for advertisers to showcase their products online and get consumers who are somewhat interested to make purchases. There are many different ways that this can be accomplished.One of the most natural and self sustaining types of advertising is based in Blog reviews and advertisements. Since Blogging websites have been gaining popularity throughout the world, more and more users are updating their Blogs every day while keeping in touch with all of their interests and friends online. This is a very valuable resource for advertisers to utilize and turn almost one hundred percent pure profit.Blogging websites started off as a platform for people to network and subscribe to journal like micro web pages that allowed users to post information on daily updates. This provides an outlet for people to voice their opinions on various subjects, services and products. Read more


Blog Advertising Really does work

Let me start by intruding myself. My name is Tom. I am a successful online business owner. I have been working from home online for ten years. The online community is a great place to start a business and make a great living working from the comfort of home. I never dreamed that going to the office on a daily basis would be a thing of the past. For me it is no longer a dream but reality.Starting up an online business is very easy. Anyone in a matter of minutes can have an internet business up and running. The key to success and making money is getting a large number of people to visit your website and purchase or invest in your products. Any time that you invest time and money into any business it can be scary. With the proper planning and preparation any online business can be successful. Read more


Blog advertising has been on the rise for almost a decade now

Blogs are becoming extremely popular, and as older medias such as television and newspapers give way to online content, there is no doubt that blog advertising will grow in size and scope. After all, many people now prefer to read blogs over traditional types of media, and it is thus best to reach them by going to these blogs and giving them timely and relevant advertisements via blog posts.

The use of blogs to advertise also ensures that the potential customer is engaged with the material and that they are not blocking it or tuning it out, as so many consumers now do.

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How to create a blog on blogspot.com?

Although there are many sophisticated adaptations you can make to customize a blogspot (Google) blog, it’s really easy to get started. You can start your own simple blog in under 30 minutes. It’s completely free; the only thing you need is a valid email.

Step 1- Basic Choices
Go to www.blogspot.com. You will see a page with the big orange B in the left hand corner and an orange button that says “Create a Blog.” Look in the upper right corner, and select the language you will be using for your blog; the blogosphere is truly international.

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My story: I invested $10,000 in blog advertising and got $50k back!

To say that I had been burned by internet advertising in the past would be an understatement. One of the first companies I ever owned, fresh out of college, was a dot-com. This was in 2000, probably at what most people would consider the height of the “internet bubble,” and it seemed like everyone and his brother was making a killing by throwing up their website and calling it e-something.

Well, I wanted in on the action, so with a $25,000 loan from my parents, my brother and I started an online marketplace for used arcade equipment. We used to love going to the arcade as kids, and we figured that we knew more about arcade equipment than almost anyone. Besides, we were getting the arcade units at salvage prices, refurbishing them (my brother is an electrical engineer), and selling them at a 200% mark-up. How could we lose?

Well, our first mistake was paying some outrageously expensive “design firm” $10,000 to put a site together for us. We chose this company because it came as an all-inclusive deal: they would design the site and handle the advertising. All we had to do was keep the content fresh and make sure that the arcade equipment was in working order. Oh, and keep in shape — we’d be running back and forth to the bank so much that we didn’t want to wear ourselves out!

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