Google vs web directories

Google’s long-standing policy of ‘Don’t be evil’ can easily be translated through the changes it makes to its algorithms. Some of these changes benefit the end-user; others benefit the providers of web services. Either way, there’s a good balance in-between.

A recent debate was sparked over the search giant’s policies concerning paid directories. Of course, this was a hot subject for webmasters who wondered whether it would still be profitable to invest in sending their websites to those places.

In a nutshell, Google decided to release some algorithms that interfered with most paid directories, severely sanctioning them. Now, this may seem as an unfair decision, but there are some things that people forget to take into account.

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Google’s New Disavow Links Tool – How Will It Change The Internet?

As you may already know, the latest release from Google is the Disavow Links tool. What this absolutely new webmaster tool enables you to do, is, in fact, to let Google know, which incoming links to your website you want to ignore. This tool was highly anticipated, because hints to its launching were circulating around the Internet for months now. Today, the guys from Webpronews wrote an article about the new Disavow tool.

Naturally, the first question that comes to mind obviously is: How does the Disavow Links tool actually work and how does it help you, as a webmaster?

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Strongest Web directories

What is a web directory?

A web index or link index is a directory on the (WWW) World Wide Web. It focuses in connecting to other sites and classifying those links.

A web directory is not a seek engine and does not exhibit lists of contacts founded on keywords; in its place, it catalogs sites by grouping and sub grouping. The majority web listings entries are not established by web crawlers but by people. The classification is typically based on the entire web site relatively than one page, and sites are frequently limited to addition in only a few groups. Web listings often allow site proprietors to present their site for addition, and have editors assess submissions for strength.

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Internet Marketing on a Non-Existent Budget

There are countless guides available on the general topic of Internet marketing, but the majority of them make the assumption that the reader is working with a decent sized budget. For most start-up businesses and artists, however, this is quite simply not realistic.

There is a big difference between free marketing techniques that are worthwhile and those that are a waste of time, however, and we will explore the best options for growing your brand through a free Internet marketing campaign in the tips listed below.

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Advertising ads for sports related websites

The sports market has always been a large one, and one that businesses should take their best whack at. There is a huge potential for any business that can crack the market, but an advertiser needs to know what will work and what will fail; this is not a market that takes kindly to interlopers, but rewards those that follow its rules with immense rewards.

It only takes a little research to find out if your product will work or not, and then you need to have some fun with the advertising. Sports advertising can be expensive, so it helps to know what you are doing.

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A new layout, more subcategories and a regional section

As I promised a few days ago, in this post, we have worked hard to make Jasmine Directory even better. We have finished with the new layout, which, in my opinion, it’s much more appealing and user friendly than the old one, and now we’re in the process of adding more subcategories to the main ones (e.g. Financial services with a lot of subcategories under the main Business category).

The process it isn’t simple because we have to think logically when it comes to these stuff.

We have also added a new section, the Regional one. This main category is accessible from the homepage both from the main category list and the new interactive world map located on the second slide.

The Regional category breaks down to the six continents, then to countries, and finally to states (USA) or province (Canada). In stage one, we want to create the “bone structure” of the regional category, which means that some continents will not have included all the countries it has (e.g. Africa). This is because we want to keep a minimum level of empty categories.

We have even added websites to the newly created subcategories (official, hospital, financial institutions, police dept. websites etc).

I hope you enjoy the new Jasmine Directory and find it useful. Read more

Travel Advertisements? Say no more!

If you are running a travel agency, you know that travel advertisements can assist you in fulfilling your objectives. However, if you have spent a ton of cash already for your promotions and ads yet you are still not getting enough clients, you are most probably doing something wrong.

One of the most common mistakes that travel companies do is focus too much on their website’s traffic or leads. This is actually a huge error because they overlook the most important element when it comes to advertising and that is sales conversion.

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Identifying Effective Kids Website Ad Opportunities

One of the most important things that you can do when initially attempting to identify and focus in on a given websites core demographics is to think outside the box. The immediate, common sense answer will always be there. For instance, in regards to kids websites, one would immediately assume that the core demographic would be kids, correct?

This isn’t to say that the obvious demographic that initially jumps out at you is wrong or not lucrative. No, it’s just that there are very few places across the World Wide Web which cater specifically to one single demographic only.

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Heavy work for a while

We are in the process of redesigning Jasmine Directory. It is a tendentious procedure, because we have to double check each and every function, style and all that yada-yada.

Here is a preview of the categories section:

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Commercial Ads and the Shopping Industry

Commercial advertising is represented in print media, television and radio. Commercials have always been produced to increase sales. From the direct commercials that influence by their representation of edible delights to the indirect ad which titillates the consumer by suggesting how their lives would change if they drive a high end sports car, the commercial ad drives sales.

This is why for every venue in the shopping industry, commercial advertising is prominent.

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