Why Webmasters Need the Best Web Directories to Promote Their Sites?

Many years ago, or at least a couple of decades back, web directories were a good resource for finding quality websites. In the days when WebCrawler, AltaVista, Excite and Lycos ruled the search engine world, directories were incredibly useful.

From big, corporate directories like Yahoo to smaller, volunteer-run (but still critically important) directories like DMOZ, these websites offered hand-curated collections of quality websites.

Anyone looking for, say, recipes, would know that going to DMOZ or Yahoo and searching for ‘recipes’ would result in a list of quality recipe sites.

Read more


Online advertising is not a closed institution

Advertising on the Internet used to be a rather simple procedure. Carefully worded ads that described the product or service were noticed by the search engines, and site masters slowly but surely built a targeted customer base. However, the days of merely constructing a website and watching the dollars roll in are long gone.

The fierce competition for niches and the manner in which advertisements are deemed relevant has forced small businesses to use a number of different strategies in order to attract attention.

Read more


What is the point of a web directory?

The website owner cannot afford to ignore their potential benefits altogether, as the volume of web directories continues to grow. While there is much discussion about whether or not there is any benefit to submitting sites to web directories, there are several definite advantages in… doing so.

 

Good web directories list quality websites, I am speaking about the so called human edited web directories. Knowing this, you can do the math if itīs beneficial to be or not to be listed in some of them.

There are several types of web directories:

  • There are web directories that are general purpose and serve as a quick means of directing a customer to a service or solution.
  • There are web directories that are devoted to a specific subject area or geographic region.
  • Some furnish content on a subject often to establish authority while others exist to create the largest, centralized collection of subject matter experts or providers for a specific solution.
  • Read more


Understanding Promotion in the Marketing Mix

What is Promotion?

The promotion of products and services includes communicating with consumers, advertising to them, developing positive public relations, and personally selling to consumers as well. Let’s take a closer look at each of these critical parts of promotion.

Using Communication to Promote Products and Services

Effective communication must take place in order to promote the products and services that businesses offer to consumers. If it is not, then closing out sales tends to not take place. In order for effective communication to occur, companies have to evaluate different forms of communication techniques. Once an evaluation is completed, businesses can choose the best way to communicate with their targeted audience.

Read more


Low Cost Advertising Ideas for Local Businesses

Advertising your local business is a great way to get your name out to potential customers while retaining current ones. We all know that without advertising we do not sell. Simple as that.

It is important to detail advertising techniques for people like me, who doesn’t have 100k for investing, like the big guys. There are many great ways to advertise your business with minimal expense. Follow a few tips to get the most bang for your local advertising buck.

Read more


8 Easy Ways to Market Yourself Online

With the Internet growing as fast as it is today, it is silly not to get involved. Since millions of advertising opportunities await you now, you will quickly find that there are both free and paid ways to get your business name out there.

Whether you own a brick and mortar business or an e-commerce store, here are a few advertising options you may want to consider:

Read more


Managing Your Brands Online Reputation

Imagine typing your brands name into Google one day and being faced with a negative review of your product prominently displayed on Page One of the search results page! As your blood pressure rises and your pulse quickens, your mind races in attempts to determine how you will combat the negative publicity. What do you do? How do you recover the good name of your brand when you find negative comments or reviews?

Resolve Negative Online Publicity

Read more


The Art of the Keyword

Keywords are the lifeblood of search engine optimization (SEO). As such, they are an integral and very basic part of any online marketing campaign. Much has been said about the importance of this most fundamental aspect of Internet marketing strategy. There are, however, some tactics and strategies to use that can make the process of distilling these magic words to online success much easier.

Understanding Keyword Origin

Before you even start to research keywords, you really have to understand the industry that you are working with. Even if it is your own site, the focus needs to be on figuring out how to determine the way the site appears to the public. This includes both people inside and outside of your industry.

You may be able to understand all of the layman’s terms sufficiently, but finding precise keywords can be complex. This means you have to spend some time learning the jargon of that particular business. One of the best ways to accomplish this is by reading trade publications, studying forum discussions and speaking with experts and other professionals. For example, attend some trade events and listen to how people speak.

Read more


Finding The Best Web Directories For Your Website

A web directory is a site where websites are submitted and grouped by category. The content is submitted by users and then listed in the directory if the editors believe it is relevant and useful. Each category is broken down into sub categories which help users navigate the site. Search engines use these directories to rank and categorize websites.

There are many different directories on the internet. Some of these directories are niche specific and have high standards about the web pages that they will show. Others are broader and easier to get into. Submitting to directories is a powerful promotional tool that many webmasters take advantage of regularly.

Directory Submission For SEO

Search Engine Optimization (SEO) is very important for webmasters who want to drive traffic to their websites. When you optimize your website and submit it to a web directory, you gain a powerful backlink. The backlink you gain from a directory can help you gain rankings in the search engines.

Read more


How to Maximize Your Internet Marketing Plan through Social Networking?

Are you a small business owner who wants to expand the reach of your business? Are you a corporate marketing professional who wants to find new, creative ways to build an internet marketing plan for your clients? Are you looking for easy ways to convince clients that are not tech-savvy that they can generate more business and better customer reviews by taking advantage of social networking sites?

If you find yourself answering “yes” to any of these questions, then you are just a few steps away from launching a new internet marketing plan that combines social networking and translates into noticeable and impressive benefits for your business or the clients whom you serve. Keep in mind that social networking is not just for a young generation. Small and corporate business owners must be willing to invest in social networking to reach the widest audiences possible and to corral the power of the world wide web. Get started with social networking today, and watch your business take off!

Read more