Media Savvy – The Pluses And Minuses Of Using Facebook To Promote Your Event

If you are organizing any kind of event that needs publicizing then you would be a fool not to use social media. Use of social media such as Facebook, Twitter, My Space etc is a brilliant way to reach your target audience, and having people share your event on their timeline is a great no-cost way to spread the word about what you are doing.

What type of event can I promote?

Basically pretty much anything you like – concerts, literary readings, parties, functions, happenings, balls, charity events, discos, dances, club nights, art exhibitions, plays, sales, fund raisers and even demos – the list is endless.

How it works

All you need to do is make a Facebook event page. Make sure you have your date, venue and time right and then you can start inviting your friends and make sure you ask them to share it with their friends too.  You can also add links to your website.

If you make your event public and use key words that someone might look for (e.g. poetry) then your event will come up when people search for events too. It helps if you have made a Facebook group or page for your organisation – then you can add the event to the organisation’s page and send an invite to everyone in the group as well as to your friend’s list. You can also post links to your event on your wall.

What not to do

There are things you should avoid when making a Facebook event if you don’t want to annoy people and have them opt out of ever receiving events invites from you again. The biggest no-no is sending a blanket invite to everyone on your friends list. We have all received those annoying invites to events at the other side of the country or even on another continent – it’s just not going to happen. Sending indiscriminate invites is tantamount to spam and should be avoided at all costs. It may seem tedious but target the audience that you think might actually be interested in the event and those who live nearby – unless of course it is a wedding or special party.

Avoid the escalating party situation

If your event is a small affair like a party you might want to make it invite only and opt out of allowing people to share the event with their friends. We all remember the story about the boy whose house was wrecked because someone posted his party on Facebook.  The general rule is for public events where you want to sell tickets allow friends to invite friends but for small private events make it so you only you can invite people.

The bigger picture

Of course however good your online promotion is you will probably want to back it back with some real world promotion too. Posters, adverts in listing magazines and the local press, local radio listings etc. are all good ways to increase the visibility of your event.

And beyond…

If you get really good at organising events in your local area you might want to consider taking it up as a career. Read more


The Challenge Of Keeping Web Visitors Interesting

Your website is the key to online business. You’ve gone to great lengths, and probably no small expense, to outline all of your services, your price structure, and even provide a shopping cart, if you are a retailer. You’ve found a payment gateway to process online payments, and you are ready to take orders. But, the orders have slowed down.

Your ranking on the search engines is determined, in part, by how many click-throughs you get on your site. The amount of time people spend on each page, and whether or not they go from one page to another is also recorded, and figures in to your ranking. What can you do to keep users interested in your website?

Read more


5 Skills Every Online Marketer Should Have

Internet marketing has become very popular nowadays. Most bloggers have found themselves moving into the online marketing sector. It may be a new trend but not everybody is successful with online marketing. You need to have the right skills in order to be successful.

Read more


5 Tips To Write Articles That Connects With Your Audience

When you’re writing for your audience, you need to go beyond just providing information. Your writing must engage them, encourage interaction and give them what they want to hear.

A compelling article is more than good reading; it makes the reader more likely to click your call-to-action. Use the tips provided to connect with your audience.

Read more


3 Ad Campaigns That Got A Boost From The News (and One That Bombed)

When you’re putting together a marketing campaign it’s crucial to seem relevant. You want your advertising to ride the zeitgeist, to click with what’s going on in people’s heads at any given moment. In this day and age this is something that, frankly, often ends in disaster. Namely when advertisers try to ride whatever the latest meme is by launching a related promotion around six months after the rest of us have got bored of it (Wait until this summer to see a whole raft of Harlem Shake based advertisements).

Read more


Create Your Lovable Marketing: 29 Tips From Brand Experts

Expert advice on how to create the marketing people love, if any function or festival we can share the love through cards, roses and chocolates. So it’s the perfect time to highlight though and easily you can create the marketing people love. The main thing of creating the marketing people love, you have to know the people and then you want to reach in order to make the content that they will create the love of your marketing process.

passion

This is not just behind about the profiles of whom they are, but you have to know exactly which type of people’s they are in the networks. After, that you will create the content that is not all about the landing page for your sale. It will share more details about the company and solve the problem. Then, begin to connect with you and the support of great content that will help you sell the products or services and help them into a customer.

Read more


Expanding your online business through blogging

The fast-paced environment we live in demands that we adapt, and do so quite rapidly and effectively. This, of course, translates into the online market niche as well. Webmasters should always be on the lookout for the things that can generate them more traffic and grant them a stable place in the industry.

blog

Blogging was initially conceived as a way for people to share their ideas in a sort of public online journal. Of course, it started that way but then, in time, migrated towards other uses as well. Nowadays, it’s still mostly used by people to express their thoughts and life experiences on the online medium, but it’s also used for marketing purposes.

Read more


SO, what metrics to consider when submitting a website to web directories?

The Internet is stuffed with information regarding what should be taken into consideration when we send our website to a web directory; other than DMOZ, Yahoo Directory or BOTW (already established directories which don’t really need measurements).

And it’s no wonder given that in today’s world we receive tens of emails from various “SEO experts” nobody’s even heard about; along with perpetuating the idea which states that having as many links as possible is a positive thing (which isn’t false, up to a point).

We also sent our directory to several directories and these were the selection criteria:

Read more


About the usefulness or uselessness of “Best Directories” lists

This morning, while I was drinking my coffee, I was reading about top business directories and an idea came to mind which I had formed some years ago: directory lists are just that – more or less subjective lists.

I say this because it’s very easy to put together a list of 20, 30 or 50 directories by analyzing some specific criteria. What’s hard is keeping said list updated and removing or adding new directories based on their trends.

Read more


The beauty of outsourcing

Whether you have a blog, a website or an online shop – there’s stuff you simply have to do on a regular basis to keep the content fresh, updated and up to certain industry standards. At first, it might be a good idea to handle everything yourself, given the fact that it’s not only profitable to do so, but it gives you some sort of satisfaction seeing your business grow.

However, at one point or the other, everything starts becoming more or less tedious and you might want to consider handing out your workload to someone else. It’s time to think about outsourcing. But, like with anything else, there are good parts and bad parts to it. But what’s the bottom line?

Read more