Media Savvy – The Pluses And Minuses Of Using Facebook To Promote Your Event

If you are organizing any kind of event that needs publicizing then you would be a fool not to use social media. Use of social media such as Facebook, Twitter, My Space etc is a brilliant way to reach your target audience, and having people share your event on their timeline is a great no-cost way to spread the word about what you are doing.

What type of event can I promote?

Basically pretty much anything you like – concerts, literary readings, parties, functions, happenings, balls, charity events, discos, dances, club nights, art exhibitions, plays, sales, fund raisers and even demos – the list is endless.

How it works

All you need to do is make a Facebook event page. Make sure you have your date, venue and time right and then you can start inviting your friends and make sure you ask them to share it with their friends too.  You can also add links to your website.

If you make your event public and use key words that someone might look for (e.g. poetry) then your event will come up when people search for events too. It helps if you have made a Facebook group or page for your organisation – then you can add the event to the organisation’s page and send an invite to everyone in the group as well as to your friend’s list. You can also post links to your event on your wall.

What not to do

There are things you should avoid when making a Facebook event if you don’t want to annoy people and have them opt out of ever receiving events invites from you again. The biggest no-no is sending a blanket invite to everyone on your friends list. We have all received those annoying invites to events at the other side of the country or even on another continent – it’s just not going to happen. Sending indiscriminate invites is tantamount to spam and should be avoided at all costs. It may seem tedious but target the audience that you think might actually be interested in the event and those who live nearby – unless of course it is a wedding or special party.

Avoid the escalating party situation

If your event is a small affair like a party you might want to make it invite only and opt out of allowing people to share the event with their friends. We all remember the story about the boy whose house was wrecked because someone posted his party on Facebook.  The general rule is for public events where you want to sell tickets allow friends to invite friends but for small private events make it so you only you can invite people.

The bigger picture

Of course however good your online promotion is you will probably want to back it back with some real world promotion too. Posters, adverts in listing magazines and the local press, local radio listings etc. are all good ways to increase the visibility of your event.

And beyond…

If you get really good at organising events in your local area you might want to consider taking it up as a career. Read more

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