Editor's Corner

Walk into any UK law firm's marketing meeting and you will hear the same advice repeated with the confidence of received wisdom: stuff your...

I want to walk you through a job I finished earlier this year for a five-partner family law firm in Brisbane. It is the...

The biggest myth in Australian legal marketing is also the most flattering: that good lawyers do not need to advertise. It persists because it...

The empty Friday night problem Marco runs a 40-seat Italian place in a second-tier neighbourhood of Manchester. Good food, fair prices, a sommelier who actually...

I spent eight years running a local services business before I started consulting, and the single most expensive mistake I made was treating directory...