What Is The Hummingbird Update?

Google released a Hummingbird update in September and nobody noticed until they announced it in October.

Interestingly, this is also the first time since 2001 that the search algorithm has changed so dramatically. Hummingbird is an evolved form of the previous algorithm and the goal for Google is to return much better results to its users that are relevant and useful. The name Hummingbird was chosen because this update is supposed to be, “precise and fast”.

Read more


Become A Power User And Get Your Content Noticed

Whether you want to promote your own blog, website, or work at an agency and want to boost a clients web hits, there are a number of avenues you can go down.

One is some good old fashioned PR. Do something different and tell the press all about it. A tactic a number of UK companies apply is to do some research and publish the results. Headlines such as “68% of business leaders prefer Twitter over Facebook as a marketing tool”are bound to get a number of technology news sites publishing your content.

Read more


Build The Authority Of Your Website

Panda, Penguin, EMD update and all of their versions and other little helpers have come to life because Google got tired of the webmasters trying to outsmart their algorithm and game the system for their own benefit. Sure, the benefit of whatever sort id the reason for the existence of almost every website out there, but those who provide a great user experience and are a valuable resource to their visitors while they’re trying to achieve the ‘benefit’ for themselves are the welcomed players, and Google is, should and will cherish them.

That is, in theory. In reality, we have seen many good websites tank because one or more segments of their on or off page optimization didn’t please the guys in Google. It becomes more and more clear that the only way to half-secure your online business, if it’s mostly based on getting website visitors from search engines, is to build websites that send high authority signals and that can’t be seen as manipulative in any way. The good news is: it’s doable; the bad news – it can’t be done quickly.

Read more


The Word-Count Balancing Game-How To Make Sure Your Content Is Not Too Short Or Too Long

When it doubt, itís always best to keep your online content limited to between 300 and 500 words. This would generally be around one full page of content in a word processor, and itís the preferred length of an article for online readers. Why? Because itís easy to get through. It allows the author to provide a valid case for their writing without rambling, and it allows the reader to get through the entire article without having to take breaks.

If youíre writing online articles with the hopes of increasing your search engine optimization, youíll want to try and generate articles that are around 500 words in length. This allows you to add in the relevant amount of keywords in a natural way. If you write an article with less than 500 words, youíre not going to optimize the content correctly with the right keywords.

Read more


4 Key Dangers Of Google’s Penguin 2.0 Update

Since the beginning of 2013, the search engine optimisation industry has been preparing itself for a new update to Google’s Penguin algorithm. Like all updates, it’s difficult to know what to expect, but Matt Cutts at Google has hinted at a few likely changes. Here are the four danger zones to watch out for.

Read more


SEO: 10 Ways to Kill Your Landing Pages

When you are known about the landing pages and most of the online marketers are thinking about to use the pay-per-click.

This the best way of input to the destination URL into the search engine such as Google, Bing and any other search engine because it offering to allow the marketers to drive the keywords based on the targeted traffic resource to maintain the hopefully to optimize the landing page.

Read more


Qualities Of A Good SEO Specialist

With the very strong influence of the Internet over the dissemination of practically all sorts of information, itís impossible for someone to never have heard of SEO Ė unless he lives under a rock. The seamless availability of online resources has made everything to be within manís easy reach Ė from ordering his favorite pizza, to learning the exact location of a prospective travel destination, to expanding business in ways that used to be unimaginable.

And it is for these very reasons that the Internet has become such a wonderful place to do business whatever your niche may be.

Read more


Here’s How To Easily Optimize Your Site For Google – And – Bing Traffic

Looking for ways to drive more traffic and prospective customers to your website? Outlined below are some fundamental steps to consider for boosting your search-engine-presence. Even renowned companies doing large business online struggle to get noticed by search engines like Bing and Google.

The internet, after all, is home to approximately 120 million domains and billions of indexed pages. However, every business, huge or small, can easily draw traffic by using SEO (Search Engine Optimization), for short.

Read more


Inbound Marketing: 6 Ways an Inbound Link Analysis Can Uncover Hidden SEO Dangers

When you have decided to go through the Search Engine Optimization technique in order to improve the efficiency of your website throughout the World Wide Web, then it would be better to go through the inbound link analysis as an SEO initiative.

If you go through the link audit, it would probably provide you with the opportunity to identify the strongest, weakest and riskiest links those present in your site. It would be more helpful to get an idea about the content that attracted the links along with the domains linking to the website.

Read more


Why Might Your Website Be Losing Visitors?

When it comes to measuring the success of a website or the effectiveness of an SEO campaign, it is always recommended that a webmaster focus on the traffic a site is receiving rather than obsessing over where they are ranking with Google and the other search engines for their chosen keywords.

Traffic volume, as well as visitor behavior reports and similar tools, can give a much better idea of whether a site is targeting relevant visitors rather or just enjoying the false vanity that comes with ranking well for an irrelevant keyword.

Read more