Business
What factors influence injury settlement negotiations?
After an injury, many people assume settlement amounts are based only on medical bills. In reality, insurance companies evaluate several factors before making an...
How to list an Australian law firm in a directory
A number surprised me when I first ran it past a panel of marketing directors at mid-tier Sydney firms: roughly 73% of legal directory...
Law firm directory SEO: a 2026 guide for AU firms
A managing partner in Parramatta rang me last October. His firm had spent four years on the same directory mix that worked beautifully in...
Growing an Australian law firm through directories
The biggest myth I keep hearing from principals of small and mid-sized Australian firms is that directories died somewhere around the time everyone started...
Why Canadian law firms need directory listings
I want to walk you through an engagement I picked up last spring, because it covers most of the questions I get from Canadian...




