Business

Wooden gavel and brass scales of justice on a desk with a lawyer working at a computer in the background, representing modern legal practice and professional directories.

What factors influence injury settlement negotiations?

After an injury, many people assume settlement amounts are based only on medical bills. In reality, insurance companies evaluate several factors before making an...
Two laptops side by side display a business directory website with search and category pages, illustrating the digital interface for listing law firms in online directories.

How to list an Australian law firm in a directory

A number surprised me when I first ran it past a panel of marketing directors at mid-tier Sydney firms: roughly 73% of legal directory...
Computer screen showing a business directory website with categorized listings, demonstrating the type of online directories used in law firm SEO strategies.

Law firm directory SEO: a 2026 guide for AU firms

A managing partner in Parramatta rang me last October. His firm had spent four years on the same directory mix that worked beautifully in...
Modern conference room with glass table and harbor view through floor-to-ceiling windows, representing the professional environment of growing Australian law firms expanding their market presence.

Growing an Australian law firm through directories

The biggest myth I keep hearing from principals of small and mid-sized Australian firms is that directories died somewhere around the time everyone started...
Toronto General Hospital Peter Munk Building exterior with prominent signage and modern facade, demonstrating institutional visibility and professional presence relevant to business directory listings.

Why Canadian law firms need directory listings

I want to walk you through an engagement I picked up last spring, because it covers most of the questions I get from Canadian...