Business

Most businesses treat directory listings the way people treat flossing: they know it matters, they do it once with great enthusiasm, and then they...

"Nobody Uses Directories Anymore" The prevailing wisdom in digital marketing Ask any digital marketing consultant what they think of business directories and you'll get a response...

Every year since about 2018, someone publishes an article declaring business directories dead. Every year, I watch businesses that actually use directories properly continue...

Every local SEO guide published in the last decade has hammered the same message: your Name, Address, and Phone number must be identical across...

Last March, I sat across from the marketing director of a mid-sized plumbing supplies distributor in Birmingham. She'd just spent £14,000 on premium listings...